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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

Here’s a few key models in performance marketing to know: CPA (Cost Per Acquisition): Payment is made when a purchase occurs. CPC (Cost Per Click): Payment is made when an ad is clicked. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information.

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Why we care about performance marketing

Martech

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. You could track marketing metrics at source such as impressions and CPC, but not conversions. This all made media spending irresponsible.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial. Prospect intrigued : Clicks on ad; arrives at unique landing page, prospect converts. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

Banner ad message : Download alternate content covering related but different topic, or, offer a free consultation or trial. Prospect intrigued : Clicks on ad; arrives at unique landing page, prospect converts. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA.

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Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark Consulting

Target CPA. If you have a target cost-per-acquisition, you can enter that into Google, and Google will optimize bids to get as many conversions as possible to reach the target CPA. Enhanced CPC. As more of an ego strategy, you have the option to outbid this competitor if that’s your goal.

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