SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]
Directive Agency
APRIL 13, 2018
Subscribe on YouTube! Cost per acquisition. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. We actually found that the cost per acquisition for RLSAs is $63. Conversely, the retargeting for display ads had a cost per acquisition of $64.
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