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SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Subscribe on YouTube! Cost per acquisition. For example, we saw that in non-branded search, the average CPA across over $1,000,000 in spend was $122. We actually found that the cost per acquisition for RLSAs is $63. Conversely, the retargeting for display ads had a cost per acquisition of $64.

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4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]

Directive Agency

Subscribe on YouTube! This person is such a vital role and can really help lower your cost per acquisition through simply their sheer amount of will they have to position your brand. Acquisition Specialist. The third role is the Acquisition Specialist. Don’t miss a video! We got you. You’re welcome. ].

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs. Serve messaging that encourages a purchase, demo, or consultation. This will contribute directly to ROI.

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An Overview of Google’s Demand Generation Campaign Option

NuSpark Consulting

Designed to be the successor of Discovery campaigns, Demand Gen is an AI-powered tool that aims to revolutionize how advertisers reach and engage their audiences across Google’s platforms, including YouTube and Gmail. In addition to video ads, Google will also show display ads across Google display network, Gmail, YouTube, and more.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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How to Reassess Your Google AdWords Budget [VIDEO]

Directive Agency

Subscribe to YouTube! ” The problem is sometimes your test campaign budget doesn’t allow for the clicks necessary to get to the optimizations that allow your cost per acquisition to go where it needs to be for the test to ever be successful. Word by word. Retain more by reading? We got you. You’re welcome. ].

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The Ideal Skill Set for a Search Marketer [VIDEO]

Directive Agency

I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer. Subscribe to YouTube! Why is our cost per acquisition set at this? The post The Ideal Skill Set for a Search Marketer [VIDEO] appeared first on Directive Consulting.