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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

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4 Vital Marketing Roles That Your Organizational Chart Needs to Include [VIDEO]

Directive Agency

Subscribe on YouTube! This person is such a vital role and can really help lower your cost per acquisition through simply their sheer amount of will they have to position your brand. Acquisition Specialist. The third role is the Acquisition Specialist. Don’t miss a video! We got you. You’re welcome. ].

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How to Reassess Your Google AdWords Budget [VIDEO]

Directive Agency

Subscribe to YouTube! How do you re-think your PPC spend after you’ve started to do it? People start this PPC campaign and they say, “ Look, we want to grow with you. The post How to Reassess Your Google AdWords Budget [VIDEO] appeared first on Directive Consulting. Don’t miss a video!

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The Ideal Skill Set for a Search Marketer [VIDEO]

Directive Agency

I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer. Subscribe to YouTube! Why is our cost per acquisition set at this? Not every SEO or PPC person is a master at Excel or really understands a high-level BI or run data analysis.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different. PPC also gives you a way to track your results in a way that organic link building doesn’t. PPC also gives you a way to track your results in a way that organic link building doesn’t.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Paid Search.

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.