Contently

APRIL 12, 2019

That’s true whether they work in business, politics or, as the ill-fated Fyre Fest proved, for brands new and old. As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. To start, the progressive causes have to align with your brand values.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Salesforce Marketing Cloud

JUNE 5, 2023

As new environmental, social, and governance (ESG) regulations take shape around the world, businesses need to make sure their sustainability policies and efforts are up to snuff. How an ESG strategy helps your business Focusing on sustainability helps not only the environment, but your bottom line.

Ad Building 52

Ad Building Marketing & Strategy Advertising Agencies Marketing Report 52

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce in the B2B sector is a multifaceted ecosystem where businesses interact, collaborate, and transact online. What is digital commerce?

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Convert

AUGUST 14, 2023

So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. The World’s First AI Run Business: ChatGPT as CEO A Portuguese startup, AIsthetic Apparel, sells T-shirts with AI-generated designs by Midjourney.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Note: A good measure of non-digital campaigns KPIs for creativity would be a combination of ad-recall, ad-liking and campaign efficiency. It symbolises that perfect harmony between advertising activity and that elusive sale.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Convert

JULY 10, 2023

However, if you own a “CRO” program, or if your agency/business runs experiments, and yet, you’re facing these four all-too-familiar signs of stagnation, stick around, my friend. You had discounts as a proxy for laying a solid and lasting foundation for your business. Read it all. You used to see big lift numbers in the early days.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

Heinz Marketing

APRIL 12, 2021

I was a sociology major, so definitely a non-traditional background, but I love selling, and that’s why I decided to spend a career in and around this space. Where are we today, and aligning where we are today with our corporate strategy, our growth initiatives, and then establishing a framework that empowers everyone to do good.

Thought Leadership 98

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 98