Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.

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Engagio

FEBRUARY 21, 2020

This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. Understand what you have and what you lack in terms of company data. Review the data provided by third party data vendors. Guess what? It is not (and never will be) perfect.

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Lead Ranking Lead Scoring Marketing Automation Services Work Management 62

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. Howwever, we will mainly be discussing the impact of machine learning on marketing. Why is machine learning important to marketers?

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chiefmartech

JUNE 20, 2016

If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Are all three of them marketing technology companies?

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Work Management Marketing Management Marketing Automation Services Acquisitions 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

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Adobe Experience Cloud Blog

AUGUST 20, 2013

Author: Rajiv Kapoor This post below is a fictional account of a common situation experienced by many marketers when implementing marketing automation. This is written based off of what I have seen working as a senior consultant for Marketo. Note to self–we will need to tweak the list of company names later.

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Contently

DECEMBER 12, 2016

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Conversation marketing. But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

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Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled.

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Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. When your enterprise adopts marketing automation , it unleashes the power of marketing. Step One: Lock in Top-down Organizational Alignment.

Enterprise Management 48

Enterprise Management Marketing Automation Services Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. And there are significant benefits to using ABM, including: Greater marketing ROI.

Account Based Marketing 58

Account Based Marketing ABM Ideal Customer Profiles B2B 58

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words.

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Enterprise Management Work Management Video Marketing Marketing Management 65

SmartBug Media

DECEMBER 17, 2020

Marketo and Salesforce are powerful programs that can drive more leads and higher sales. It’s time to sync your Salesforce account with Marketo. By integrating Salesforce in Marketo, you gain more control over your contacts, align your sales and marketing teams, and simplify the jobs of marketing strategists.

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OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Account-Level Research. Who’s your buyer?

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Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. What Are Sales Intelligence Tools? What Are Some of the Best Sales Intelligence Tools In the Market? This is a key stage as there’s not a one-fits-all solution.

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Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Content Marketing Institute

NOVEMBER 1, 2018

Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. Tech a look under the content marketing hood. Content marketing platforms. We are, too.

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LeanData

MARCH 30, 2022

Digital transformation is sweeping across every industry, offering countless tools and applications that enable every department of the organization to operate with the click of a button. Both sales and marketing operations, who are the orchestrators for the broader revenue team, often have very time-sensitive demands.

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Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Heinz Marketing

OCTOBER 22, 2018

is helpful not only for those thinking about a transition but for prioritizing MAP objectives/needs no matter what platform you use. We talk about, among other things, requirements that go into why you make a marketing automation transition. We’ve got a great company that came to us. Paul: What.

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Sales Management Top of Funnel Marketing Automation Services InsideView 65

ViewPoint

JULY 9, 2015

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.

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Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

SmartBug Media

OCTOBER 8, 2019

We can start by defining what sales enablement looks like for your company. For your company, a sales enablement strategy could encompass one (or more) of the following goals: Shorten the sales cycle. Improve trust and brand strength in the market. Break out into new markets. Company Focus. Reduce client churn.

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Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. That company got acquired by Marketo.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Perkuto

JULY 31, 2019

Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. The struggle between sales and marketing is real. And what’s the one thing your team should do before setting up a lead scoring program in Marketo? Don’t feel pressured to be locked into your lead scoring model.

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Lead Ranking Marketing Qualified Leads MQL Lead Scoring 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online.

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Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

But your website is the single most important tool for your promoting content. In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. SEOmoz provides SEO software, hosts a vibrant SEO community, and provides amazing content.

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