KoMarketing Associates

JUNE 13, 2013

Updates shared in this group consist of information about lead generation as it pertains to online marketing, CPC, social media, mobile, direct marketing, etc. SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. Official Direct Marketing Association – 22,190 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

The Point

APRIL 8, 2010

That’s individuals moving, not companies. Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*. Has anyone seen more recent statistics?

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

Markempa

FEBRUARY 13, 2023

Here are 10 tips for developing lead generation as a part of your sales process. 10 tips for salespeople who do lead generation 1. Build an ideal customer profile and use it Focus your energy on leads that best fit your ideal customer profile. Both the companies and the individuals you wish for as customers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Sales Management 52

markempa

JULY 27, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a link to her free articles.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JUNE 28, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

MARCH 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) Whats the proper role of marketing? What tactics work and which dont?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

MARCH 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Over 93% of the live audience (200 marketers and sellers) strongly agreed or agreed that they found value in attending this session.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JUNE 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive found that the frequency and quality of communication between sales and marketing is the most important factor to drive better lead generation ROI.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

APRIL 18, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « In defense of thought leadership | Main | Should blogs and RSS be a part of your lead generation strategy? Big companies are big targets.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

thePoint

MAY 25, 2018

The reason you were chosen for this role will likely determine which strengths you bring to the area of high-level marketing tasks. The reason you were chosen for this role will likely determine which strengths you bring to the area of high-level marketing tasks. Advocates – Marketing can be greatly undervalued within companies.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

NuSpark Consulting

DECEMBER 31, 2011

Have a sales-level agreement in place to define when leads are routed to sales based on their qualification status or lead scores. Look at your pipeline conversion rates; find inconsistencies by total company, sales regions, sales people, and work to improve sales process throughout the funnel. your lead attraction content d.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

FEBRUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre doing marketing or lead generation for a complex sale, youll want to read it. In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

MAY 28, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Poor marketing/sales databases are simply a symptom of the problem rather than the root cause. I wrote a post about this a whle back.

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

markempa

FEBRUARY 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Im going to be interviewing Jill on, what else, Selling to Big Companies. What can marketing do to help?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Adobe Experience Cloud Blog

MARCH 3, 2011

With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. The key to generating, nurturing and closing leads is communication. Direct marketing, (such as email, e-newsletters and telemarketing) is ideal for outbound efforts.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

markempa

NOVEMBER 22, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In fact, the phone has been number one during the past four years according to this report.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

APRIL 19, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They also want to know the people behind the company.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 7, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! EDT, Brian Carroll will be hosting a webinar on critical but often overlooked factors for successful lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

NOVEMBER 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It begins with the mindset that lead generation is really a conversation rather than a series of campaigns. Who owns the lead nurturing process.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « On Lead Nurturing: Looking for a "hot" date?

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JULY 9, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is why I think marketers should hold back and nurture early stage leads ( with a human touch ) on behalf of their sales team.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

DECEMBER 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive often talked about how marketers can reuse content for lead nurturing.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Ambal's Amusings

MAY 27, 2010

Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

OCTOBER 17, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Whats your definition of lead generation? Whats your definition of lead generation? Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

NOVEMBER 10, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing fits in.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

JUNE 13, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I spoke with a potential client about her companys lead management process.

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

AUGUST 16, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 29, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

AUGUST 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. At the end of the day, reporting and ROI are king, and modern marketing automation platforms offer the real accountability that only data can provide.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50