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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Just 10,600.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Social Media Stat of the Week: 78% of U.S. Facebook users are mobile. In an effort to make their statistics more transparent, Facebook released data on its mobile growth. Not all users are created equal, in terms of how much money Facebook makes from them, so this data is important. via TechCrunch. Holy Social!

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. After all, who else can communicate with their clients on a local level? Social Media Stat of the Week: 665 million daily Facebook users. via Facebook Newsroom. ” via H&R Block.

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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

“But when we started posting the videos on Facebook, we actually got less engagement than we were getting with our evergreen visual content.” ” Even though the content was well-produced and amusing, the videos just weren’t the right content for their Facebook audience. via TechCrunch. via TechCrunch.

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How to Fix a “Broken Brand” with Social

Convince & Convert

Next year the video wall will include Vine, Facebook, and Instagram videos, as well. ” A promotion on Valentine’s Day last year gave a Lightning cupcake to anyone who checked in on Foursquare or Facebook. Social Media Stat of the Week: 927,500 tweets about the Emmys. “They did it in a second,” he says.

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

comes care of Karyn Cooks from Flair Media , who was outraged at a post on fashion-forward brand Tradesy’s Facebook page last week. ” The rest of the posts on their Facebook page are on-message and fit with their brand, and even the link in the offending post leads to a good piece of content. used Facebook.

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How to Deal with Brand Controversy on Social Media

Convince & Convert

Social Media Stat of the Week: 20 Years since The One to One Future. Earlier this week, Walmart’s social media page shared an inappropriate post on Facebook. ” If you could do a Skype call with any living person, who might that be and why? Holy Social! “You can prove yourself right 24 hours a day.”