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Using a New Correlation Model to Predict Future Rankings with Page Authority

Moz

Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation."

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What Can Social Media Do for SEO?

Oktopost

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. We have thriving communities and excellent basic training materials.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. This is because title tags are one of the primary elements at your disposal for controlling how your pages appear in SERPs. Generic Top-Level Domains Improve Rankings.

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The Theory Behind Ranking Factors — Whiteboard Friday

Moz

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. So I've done my best to try and tease out some new vocabulary that we might be able to use to describe the different types of ranking factors that we often discuss in our various communities or online.

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Gain Organic Traffic From Social Media Conversations

Conductor

A more out-of-the-box solution is to source these conversations from social media, a playground and cacophony of voices and self-selecting communities diving deep into the details of their passion and sharing tips, wisdom, and promulgating any given topic’s conversation. Marketers and SEOs should fear not, however.

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SEO For Doctors: 5 Best SEO & Digital Marketing Strategies for Physicians and Doctors

seo.co

Beyond the SERP, map and business listings help potential patients when they are trying to find your particular practice or are searching through listed doctors rather than just clicking on websites. There is a direct correlation to posting frequency and the number of leads and sales. Newsletters, press releases, and emails all matter.

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