Optinmonster

JANUARY 26, 2024

That’s right, and this article will show you why webinars are so successful and provide an introductory guide to webinar marketing. By the end, you’ll understand why you should use webinars for marketing and how to use them effectively to sell products and services. What Is Webinar Marketing? What Are Webinars?

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

MARCH 28, 2012

It's a sad fact, but your email marketing database degrades by about 25% every year. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. 25 Ways to Grow Your Email Marketing List.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

Hubspot

SEPTEMBER 4, 2012

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! but focus on how to use social media and inbound marketing in unison.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? It might be time to look in a new place: social media. In today’s selling market, the best places to find leads are shifting away from traditional channels. Instead, it’s in the social media arena where you can achieve your biggest growth. Let’s dig in!

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Fuel your lead generation efforts. Boost referrals.

Work Management 126

Work Management Consulting Marketing Management Webinar Metrics 126

Valasys

OCTOBER 2, 2018

You have used a variety of web technologies to search out prospective customers but you still come out with less than optimal lead quantity. When using the Findera search engine, business professionals can query the database that covers 130 million people who are employed at about five million companies. Sounds familiar?

Lead Generation 40

Lead Generation Co-Registration Leads Lead 40

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Create Gated Content. Create a content repository.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

Hubspot

FEBRUARY 25, 2018

I've replaced my dad with marketing experts and influencers (in the office, that is). Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You can also use our free Blog Topic Generator tool to come up with more ideas.

Template 101

Template Landing Pages Stats Top of Funnel 101

Online Marketing Institute

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social Media. Content Marketing. Email Marketing. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Landing Pages.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

FEBRUARY 3, 2015

I''ve replaced my dad with marketing experts and influencers. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Introduction: Outline Your Ebook Content. optimize ebooks for lead generation and promotion.

Template 28

Template Landing Pages Top of Funnel Lead Ranking 28

Hubspot

AUGUST 2, 2012

Segmentation can be a powerful way to improve your marketing. By adding a phone number to your landing pages, you can not only build trust through transparency, but also increase conversions, as evident by this case study. If you are running marketing campaigns (paid search, email, social, etc.) This one's simple.

Landing Pages 28

Landing Pages Lead Generation Co-Registration Lead Scoring 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.)

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28