And when it comes to lead generation, that’s great news. Besides just an extra day in the month to generate incremental leads, this quirk of the calendar presents a lot of opportunities for marketing. Increase Your Lead Generation Offer. MORE

Here are two great ways to cut out the middleman and start generating leads without landing pages quickly, efficiently and with 100% certainty every lead is verified and real. You only pay for actual, qualified leads. You only pay for the leads you acquire. MORE

But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. So while there are many ways to opt-in to marketing messaging, here are three reasons to specifically choose opt-in advertising for your next lead generation campaign. MORE

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. you know that producing new content that is engaging and entertaining is critical to generating increased web traffic and conversions. podcasts B2B lead generation RSS Web 2.0. MORE

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. MORE

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. Learn more about this effective but underrated lead generation tactic. What is Co-registration Lead Generation? (or, MORE

For example, we see many firms that have neglected lead handling operations, launching marketing campaigns, but not having an adequate back end system to centrally capture and nurture the leads to close. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g., co-registration, email list purchases, etc.) MORE

The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently. What It Really Means To Generate Leads Without Landing Pages. MORE

When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These potential leads don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Just the new leads who actually opt-in to your database. MORE

Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or opt-in advertising with a third party? GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. MORE