Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. 2020: Looking Back & What Lies Ahead. The pandemic is bathing this year in uncertainty. 7 Event Industry Predictions in 2021.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

JANUARY 10, 2022

I’ve spoken at nearly all of these so I can talk first-hand about the value and quality of the event. Registering early for many of the events below can lead to discounts and other perks. Be sure to check them all out to find the one(s) that will provide the most value for you! Registration is free! SMX Series.

Marketing AI 285

Marketing AI Enterprise Management Peer-to-peer Best Practices 285

Online Marketing Institute

JULY 31, 2012

Lead Generation. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Consultants.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. First up is Andrew Capland , the Growth Team Lead at Wistia. He hypothesized that by showing users the status of their certifications, it would provide functional value that also introduced them to other courses. Set achievable goals.

Resources 99

Resources Lead Ranking Marketing Automation Services Lead Scoring 99

SmartBug Media

APRIL 29, 2019

Content downloads —Guides, whitepapers, case studies, infographics, and so on. Lifecycle stage —Subscriber, lead, MQL, SQL, customer, opportunity, and so on. guide, e-book, case study, vendor comparison). Webinar registration. Consultation and/or contact us. Net worth —High, medium, low net worth.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . Case Studies. This turns a passive experience into an active one, while capturing better lead data. . So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

JANUARY 26, 2012

Your blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. Authored by HubSpot's co-founders, the book does a great job at conveying our mission and vision. Which ones are the best at converting traffic into leads? Case Studies.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. Interactive Quiz Case Study.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

JUNE 4, 2019

A report by GoToWebinar found 73 percent of B2B marketers think webinars are the best way to generate high-quality leads—which is why 57 percent admit to planning more webinars within the next year. But webinars in the B2B space should absolutely lead with education and not focus on product until a plug at the very end.”.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Convert

OCTOBER 25, 2022

Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns. Otherwise, it is just a distraction and doesn’t add any value for your consumers. Riccardo Vandra, Conversion Optimization Consultant, original post here. Start by focusing on that.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. So this was sort of one of the two critical elements that lead us to launch Sigstr.

Paid Content 99

Paid Content Paid Search Agency Click Rate Lock-In 99

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. While it helps marketers like you define their target audience, it can also help sales reps qualify leads.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 9, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. It’s a myth that it has to cost a lot of money , and the lack of high production values can come across as authenticity. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Despite all their posting, launching, and running up the corporate card, few visitors become leads. It’s a myth that it has to cost a lot of money , and the lack of high production values can come across as authenticity. They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65