Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? Marketing Metrics In A Social Business. Your goal: shoot for any positive number!

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Valasys

JULY 12, 2019

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. We do our best to optimize ROMI for our customers. The conventional sales funnel has also changed for good.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Buzz Marketing for Technology

JANUARY 3, 2018

Guest post by: Romi Mahajan, Blueprint Consulting. Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. All fashions have their arc. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 One of their customers is Serena Software.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Hubspot

JANUARY 24, 2014

Whether it''s for analyzing data from an NPS survey, performing a content topic analysis, or pulling in sales data to calculate return on marketing investment (ROMI), it''s never hard to find a reason to open Excel. According to HubSpot CMO Mike Volpe, that''s some pretty powerful stuff. "If Proving ROMI and Dealing With "Dirty" Data.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

AUGUST 30, 2019

As Deep Focus CMO Jamie Gutfreund quoted, “If, as a brand, you aren’t putting energy into understanding Gen Z, you are losing an opportunity to anticipate the future of consumer behavior.”. The companies also need to develop new mobile apps and keep abreast with the latest marketing technologies to convert Gen Z shoppers.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Televerde

NOVEMBER 3, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 59

Planning Analytics Enterprise Management Work Management 59

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

SEPTEMBER 6, 2019

Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019. These departments can include Sales, Finance, IT, Operations. This might help marketers in aligning KPIs to their core business objectives in new ways that they might have been oblivious about.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Romi: The single most important factor is the agency’s internal organizational principle. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Valasys

AUGUST 28, 2019

Reasons to Join the Action: CMO and Future of Marketing Middle East. CMO and Future of Marketing Middle East will be beneficial for a corporation, an eCommerce organization, government organizations, service providers, retailers, marketing agencies, or marketing solution providers. Make Business Connections: .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

SEPTEMBER 4, 2019

Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019. Various stalwarts from diverse areas will share their insights on topics such as omnichannel marketing, marketing automation & cloud, account-based marketing & agile marketing.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 25, 2019

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria. Brand Lift: This helps in observing the brand citations among targeted accounts.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40