Remove Clickthrough Remove Hubspot Remove Inbound Marketing Remove Stats
article thumbnail

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. So here they are. Do you remember any?

Stats 28
article thumbnail

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. At HubSpot, we held onto this notion for a while. 10 Shocking (But True) Stats About Display and Banner Ads. As we said before, it took us at HubSpot awhile to realize this. That's a lot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Leads Are Annoyed With You: Here's Why [Data]

Hubspot

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. 41% of marketers do not use buyer personas. Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. Source: HubSpot ).

article thumbnail

Why You Need to Stop Neglecting Your Old Content

Hubspot

As an inbound marketer, you work hard to keep your content engine going. The real crazy thing is, even though that stat is probably similar for most marketers, we still put practically all our effort into creating brand new content. Why Marketers Need to Stop Neglecting Old Content. Crazy, right?

article thumbnail

Content Marketing in 2014: Are You Prepared?

Hubspot

And if you’re still stuck arguing with management about the value of content for your company, there’s a chance that you’re already too late to the party, depending on how advanced your particular industry is in the inbound marketing space. HubSpot, for instance, started blogging before we even had a product.

article thumbnail

The Power of Google Rich Snippets for Ecommerce SEO

Hubspot

Better clickthrough rates from search results. In working with hundreds of ecommerce sites, we know that the use of rich snippets is one of the key differentiators in helping you dominate your market share. Not only do rich snippets significantly improve clickthrough rates, the traffic you’ll be driving will be more qualified, too.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. BIO-key International | Dir of Digital Marketing. . . Inbound Marketing Agency | Managing Director. . .