long-tail 
Outbrain
JUNE 16, 2022
CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR?
Hubspot
OCTOBER 7, 2016
According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. New to keyword research?
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Hubspot
NOVEMBER 24, 2017
Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. CTR: Clicks divided by impressions. In late September, clickthrough rate (CTR) started falling.
QuanticMind
NOVEMBER 5, 2019
Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Specific, long-tail keywords are the most relevant to target because you’re showing ads to people who are looking for something specific. Encourage Positive Reviews. Look at Sponsored Products, for example.
Hubspot
AUGUST 27, 2015
Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!
Hubspot
DECEMBER 13, 2012
Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. Still not convinced? Why, yes it can!
Optinmonster
AUGUST 18, 2022
Only make the page or post as long as it needs to be. One quick tip is that we suggest using long-tail keywords whenever possible. There may be less search volume for these long-tail search terms, but the user intent to purchase is often very high. Sentiment that is positive, negative, or neutral.
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