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How to Audit Your Website for Improved SEO and Conversions

Hubspot

If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. Conversion Rate Optimization. How'd you do?

SEO 101
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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. One of these enhanced options involves bid strategies that automatically adjust your bids based on either clicks or conversions. This value determines the position of an ad on a search engine results page. Quality Score.

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How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]

Hubspot

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. 1) Add javascript to your blog''s template. 2) Add CSS to your stylesheet.

CTR 28
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How to Audit Your Website for Improved SEO and Conversions

Hubspot

So if you've never audited your website before, it's been a while since you have, or if you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. As a result, you’ll likely see conversion rates improve on their own.

SEO 28
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How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

By having a well-optimized site, you''ll start to see results like an improved quality of visitor, higher conversion rates, and in the end -- more closed customers. For this article, I''m going to talk about how to add those keywords to your website once your research is complete. Start With a Site Audit. Duh, right?) Descriptions.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts.