Remove Click Rate Remove CTR Remove Dwell Remove Marketing
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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Marketing leaders have always been expected to do a lot. Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

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How Google Ads Can Boost Your SEO Results (Really!)

The Lead Agency

Look at the Search Terms Report The Search Terms report from Google Ads provides advertisers with a list of the phrases that people are actually typing into Google before clicking on the ads. You can use this report to identify words or phrases that get a lot of impressions and clicks, and most importantly, the ones that lead to conversions.

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66
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The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Click to play vs. Autoplay metrics.

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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Marketers need to adapt to this change and rethink their approach to SEO. Optimize for Voice Search. Aim for Position Zero.

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Why User Engagement is The New SEO

Oktopost

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. These helpful snippets caused a nearly 10% increase in desktop searches that end without the user ever clicking on one of the linked sites. . Click-throughs can happen by mistake.

SEO 62
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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. These activities involve promotion and marketing initiatives that take place outside of your website. Off-site SEO.