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Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue

Metadata

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

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Terminus Expands into EMEA to Fuel Go-to-Market Teams Internationally

Terminus

This is truly a world-class team, and I’m thrilled to be part of this next stage of growth. We are uniquely positioned to grow internationally, and we’re already serving an amazing class of customers internationally. Now, some more on our plans and what this means for Terminus customers. 2020 was a record year for this team.

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A Powerful Combination: ABX & Personalized Website Content

6sense

In this post, we’ll zoom in on one specific channel — your organization’s website — and reveal not just how to personalize it, but why you need it to drive revenue and improve the customer experience. Personalizing Web Content: Why It Matters. Let’s dive in.

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10 Split Testing Tools to Grow Your Optimization Program

Convert

After that I’d say most mid-high mature programs would utilize the class of tools like ABTasty, VWO, Optimizely, Google Optimize 360 all roughly the same. just getting started or low velocity? Use Google Optimize, otherwise if limiting, use Convert Experiences. Cost per 100,000 visitors: N/A.

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Demandbase + Engagio: B2B Will Never Be the Same

DemandBase

Demandbase has created proprietary technology around IP identification and intent, with an AI and machine learning foundation that drives the rest of our platform – with a particular emphasis on account-based advertising and website personalization. A B2B customer data platform.

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14 of the Best College Websites (And Why They're So Awesome)

Hubspot

Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work. Underneath these stories are more calls-to-action using actionable language like "Register for classes," "Apply now," and "Plan a visit," accompanied by relevant icons.

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How to Use Multicultural Marketing in Your Digital Advertising

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Personalize Video Marketing. The Takeaway.