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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

” It’s no longer particularly difficult for enterprises to collect data or store it. The Services. But while the office of finance is a natural fit, depending on the company, the sponsor could be a VP of sales, an IT executive, the COO, or anyone trying to solve a specific pain through data and analytics. The Market.

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B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Top Rank Marketing

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

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How to Use Technographics and Firmographics to Build Targeted Segments

SalesIntel

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. When it comes to segmenting accounts to target for marketing campaigns or sales activities, you have a lot to pick from. The answer: Data.

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The Best Cold Call Script Ever [Template]

Hubspot

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is most effective when paired with strategies such as prospecting and sales qualification. Now all you need is a cold call script.

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62 Women We Admire in Sales and Marketing

Seismic

Alexandria McCarthy – National Marketing Director, Brinker Capital. As if heading her company’s marketing and communication efforts wasn’t enough, after four years at Brinker, McCarthy launched The Center for Outcomes, an educational forum to help advisors grow their business. Cathie Staley – Director of Sales Enablement, Cohesity.