Lenny's Newsletter

SEPTEMBER 5, 2023

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Our pitch resonated very easily.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 29, 2023

was gaining traction with increasing adoption in the enterprise, dedicated conferences, and the like, but it was still small enough that Snyk could meaningfully influence things. ” — Boris Jabes , co-founder and CEO of Census “We did not think about ICP. At the time, Node.js I wish we did earlier on.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

LeanData

DECEMBER 13, 2022

Maybe you hold customer-facing events at conferences or host customer-focused webinars. Sylvain Giuliani , Head of Growth & Operations at Census, explained this strategy in depth in his 2022 OpsStars session How to Use Your Product Usage Data to Drive More Revenue. Play #3: Automate Lead-to-Account Matching.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

Customer Experience Matrix

JUNE 26, 2007

I found myself wandering the aisles at the American Library Association national conference over the weekend. The only exhibitor that did catch my eye was Data-Planet , which aggregates data on many topics (think census, economic time series, stocks, weather, etc.) There was some search technology but nothing particularly noteworthy.

Aggregators 120

Aggregators Pricing Price Loyalty 120

Moz

JULY 14, 2020

Census Data. While this year’s conference was unlike any other, his presentation was just as insightful. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride. Brand interest data. Your new best friends?

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Census Data. While this year’s conference was unlike any other, his presentation was just as insightful. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride. Brand interest data. Your new best friends?

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Census Data. While this year’s conference was unlike any other, his presentation was just as insightful. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride. Brand interest data. Your new best friends?

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58