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Single-Touch Attribution: Mapping Marketing ROI Back to Content

Contently

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. Why Use Single-Touch Attribution? Challenges of Single-Touch Attribution.

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Blending Marketing Mix Modeling and Multi-Touch Attribution: Taking the Unified Measurement Approach

ScanmarQED

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Identifying the marketing drivers behind performance helps companies understand which drivers are responsible for changes in contributions to sales over time. Multi-Touch Attribution will allow you to?gauge

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Media Measurement when Multi-Touch Attribution won’t work: Marketing Mix Modeling with Disaggregate Tracking

ScanmarQED

either the analysis of disaggregate data or a full-blown Multi-Touch Attribution Model (MTA),?to Identifying the marketing drivers behind performance helps companies understand which drivers are responsible for changes in contributions to sales over time. Multi-Touch Attribution will allow you to?gauge

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4 Tactics Every B2B Marketer Needs to Embrace

Navigate the Channel

In this article, we will explore four essential tactics that every B2B marketer should embrace to thrive in this ever-changing environment. This includes everyone from C-level executives to end-users, and each of them plays a vital role in the lengthy B2B sales cycle. What is the key to success in B2B marketing in the digital age?

Tactics 73
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.