Biznology
APRIL 24, 2015
My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Great approach, isn’t it?
Webbiquity
MAY 28, 2014
Maybe clients who never converted before are looking for more information – what kind of educational articles, videos, or case studies could they gain value from? Instead of having a sales team call “prospects” – why don’t they START with the prospects who opened the case study email – and clicked to read it?
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Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?
Martech
JANUARY 25, 2024
Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. One constant in Ruth’s career: teaching.
Martech
SEPTEMBER 29, 2023
CallSine invites users to upload their own prospecting data and add a variety of information about the products and services they are selling — pitches, testimonials, case studies, blogs. Automated prospecting emails: Sales reps hate writing emails, so why not let AI do the job? Second, AI is everywhere, and deservedly so.
Customer Experience Matrix
FEBRUARY 8, 2010
Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.
Biznology
NOVEMBER 8, 2012
In the campaign, we used one keyword data set for all activities related to our US Open marketing. If you’re interested in the case study, please read on. Case Study: US Open Marketing. In 2012, IBM made a concerted effort to use a unified keyword database. IBM sponsors the event.
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