Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data.

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NetLine

JULY 5, 2023

It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. What is Customer Intent? So, what is the customer’s intent to buy?

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Optinmonster

JUNE 10, 2021

I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. And to do that DateID uses targeted Exit-Intent® popups from OptinMonster. As one would expect, bounce rates, retention rates, and eCommerce conversion rates have also improved.”

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Case Study Case Studies Studies Conversion Rate 69

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. The intent of that is to establish their brand and sell their products. It guides potential consumers through the conversion funnel. Moreover, they help in increasing click-through and conversion rates for your brand. . Golf Avenue .

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Case Studies Case Study Studies Marketing Strategy 104

SalesIntel

JULY 26, 2021

The more brand visibility you have, the more engagements and ultimately conversions you will generate. So the question is, how do you increase engagement and conversions? And what role does intent data play in that process? The click rate shot up to 12-15% and the downloads to 6-8%. It’s as simple as that. Request Demo.

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Intent Data Intent Ideal Customer Profiles Case Studies 98

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. What Is Intent in the B2B Customer Journey?

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SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Buyer Intent Data?

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PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. An Overview of Behavioral Intent Data.

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SmartBug Media

APRIL 4, 2022

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline. Why Is Intent Data Important for Marketers?

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markempa

OCTOBER 27, 2014

Numerous studies show that swift follow-ups increase conversion. Improve your lead qualification process to increase “sales ready” lead conversion rates. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. .

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Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Binary Demand

FEBRUARY 15, 2024

The choice of data type depends on the product, intent data provider , service, and sales approach. Intent data The information encompasses website visits, content consumption, searches, social media actions, and campaign engagement. This knowledge enables more precise targeting and tailored outreach, thus boosting conversion rates.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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Inbox Insight

NOVEMBER 2, 2020

The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel. Here is our definitive, step-by-step guide to deploying intent data in your business and making it work for your bottom line. Reading time: 10 minutes.

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Intent Data Intent Top of Funnel Marketing & Strategy 94

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

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Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. The original form had almost 10 questions, which overwhelmed the user and resulted in low conversion rates.

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Case Study Case Studies Lead Scoring Lead Ranking 69

Outbrain

DECEMBER 28, 2020

Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. Additionally, Red Bull achieved a bounce rate of only 26%. Red Bull Case Study. Volvo Case Study. Domino’s Case Study. Bosch Case Study.

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NetLine

MAY 20, 2024

While content syndication and lead generation were hot topics, the primary focus was on intent data. Unlike most other events, Forrester attendees were exceptionally engaged; every conversation was insightful and elevated. By employing buyer-level intent data, Telus engaged untapped accounts and permeated buying committees.

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Webbiquity

FEBRUARY 5, 2021

And that is where conversion rate optimization will play a vital role. What is Conversion Optimization? Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. This makes conversion rate optimization a recurring need.

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Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Intent-Driven Content Creation.

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PureB2B

NOVEMBER 22, 2021

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website's Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion. This is where Behavioral Intent Data enters the picture.

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Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

APRIL 23, 2021

The timeless case for automation. Action: After compiling all necessary criteria, reps gather the VPs of sales and marketing (plus any other key titles) and place them into a sales flow or sequence, thus tailoring the ensuing conversation to the prospect’s growth plan. #2: 2: New sales or marketing leader play. Ready, set, automate.

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Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 85% report an intent to raise their mobile budgets in the near future. Do these case studies prove ROI to you?

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Case Studies Case Study Mobile Marketing ROI 80

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them.

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Inbox Insight

MAY 31, 2024

ABM Intent-based lead generation Omnichannel Generative AI Google algorithm updates and policies Cookieless future Authenticity and transparent communication is key Trend 1: ABM is a standard practice for B2B companies Account-based marketing has emerged as one of the most effective strategies for lead generation.

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Lead Ranking Lead Generation Lead Scoring Trends 52

Scoop.it

OCTOBER 5, 2023

This process has become even more straightforward with the appearance of intent data. Focus on high-potential account ABM lets you identify and focus on high-value accounts , resulting in better conversion rates and increased revenue. Using it, you can contact prospects actively looking for a solution similar to yours.

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Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. Get Started.

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Buyer Intent Intent Stats Enterprise Management 52

Zoominfo

OCTOBER 5, 2021

The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. In most cases, it’s a combination of the two. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead.

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Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Aberdeen

JUNE 4, 2019

According to a study from Wordstream , the average clickthrough rate for display ads is just 0.46%. Setting your target filters too broadly will inevitably lead to low clickthrough and conversion rates. By using intent data effectively, you can maximize ad performance and drive business results. And yet, U.S.

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Adobe Experience Cloud Blog

APRIL 11, 2017

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates. First party intent data can be extremely useful.

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Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Intent-Driven Content Creation.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

Heinz Marketing

JUNE 15, 2023

implicit intent like organizational changes and key events, and programmatic intent identified by 3rd party intent-based tools. Metrics to watch: Conversion Rate The key is to monitor the conversion rates at different parts of your funnel to check if you’re delivering the right offer and messaging at the right time.

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Ideal Customer Profiles Efficiency Allocation Top of Funnel 102

Martech

OCTOBER 30, 2023

To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. For every story of soaring leads and conversion rates, there are also tales of strategies that missed the mark. Messaging that remains consistent across different channels.

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Personalization Practices Allocation Enterprise Management 121

Optinmonster

JANUARY 24, 2024

Plus, your quotes will be full of persuasive selling points that will improve conversion rates. Go 1 Step Further: Conduct a Case Study 7. Here at OptinMonster, we’re specifically well-known for our Exit-Intent® Technology. Best Ways to Get Testimonials 1. Use Both Email Automation & Direct Asks 2.

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Ideal Customer Profiles Tips Case Study Case Studies 76

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. In a hurry? No worries!

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Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Unbounce

OCTOBER 21, 2021

What if there was a way you could improve not just the conversion rate of your landing page, but the overall sales conversion rate as well? And although this question is well-intentioned, it misses a key point. They approached us looking for support with their advertising and landing page conversion rate.

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