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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Consistently Proving Your Authority.

Domain 321
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Optimizing for Bing & DuckDuckGo

Method and Metric

So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). Spell it out – Keywords. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Insiders

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The Top 12 SEO Tools of 2018

Hubspot

12 SEO Monitoring and Keyword Tools for 2018. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site's been hacked. That score can be Good, as in 80 or above; Medium, as in 60 to 79; or Low, as in 0 to 59. BuzzStream.

SEO 101
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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Do Keywords Still Matter? Of course, we all have.

Keywords 362
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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

This webinar provides a basic introduction to SEO and focuses on the areas you can experience the biggest return on, despite potential barriers of time or budget. Keep in mind that SEO is NOT: Overnight success Tricking or manipulating the search engines to show your site Bate and switch your visitors Misleading information or spam.

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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

It’s by no means certain that Techrigy can actually scale up to manage this many individual relationships. message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l).