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When to Fire Your SEO Agency

seo.co

SEO: A Long-Term Strategy. SEO agencies can help you with a number of different aspects of SEO, from research and initial planning to onsite content development to link building. No matter what, you’ll need to work with them consistently for an extended period of time before you can see results, as SEO is a long-term strategy.

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Does Google Hate SEO?

seo.co

By doing things that Google likes, we can make Google “happy,” and therefore increase our chances of ranking higher in the SERPs. They could also dominate the authority game ; they could simply spam links to their site all over the web, making themselves look more highly regarded than they actually were. Low-quality content spamming.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

Phil Rozek : Health and Wellness Services. Where applicable, a “telehealth”-type page that goes into great detail on what specific problem(s) the doctor or wellness profession can help with remotely. Joy Hawkins : Legal Services. Blake Denman : Home Services. Link building. Localizing content on the website. Tweet this!

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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

My name is Marie Haynes, from Marie Haynes Consulting , and I'm going to talk to you today about EAT and the Quality Raters' Guidelines. I'm going to share with you why EAT is a big part of Google's algorithms, how we can take advantage of this news, and also why it's really, really important to all of us. Hey, Moz fans.

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GDPR: Why It Matters & What We’re Doing

Sharpspring

To understand what this means for you, here’s a quick rundown on some key GDPR terms: Data Subjects – Web visitors, contacts, leads, and customers who are EU residents and whose information is stored in one of your databases. In this policy, we’ll detail what our responsibilities are to our customers and their data in terms of U.S.

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Top 10 Best Email Marketing Services

Single Grain

But unless you want to manually send out individual emails to your hundreds, thousands or even millions of subscribers, you need to use an email marketing service. With so many popular email marketing tools vying for your business, it can be hard to choose one. Get A Free Consultation. Best for E-commerce: Drip.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Choose a reputable email service provider (ESP). JPM Accelerated Services-associated defendants were fined $5.9 Privacy Policies and Terms of Use.