Contently

SEPTEMBER 20, 2016

It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. Digital video is still a lot like cable.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

Digilant

AUGUST 10, 2023

DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. The 1950s brought color TV and remote control to life. A few decades later, revolutionary developments of the 2000s made TV smart, highly dimensional, and in-stream.

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Martech Advisor

OCTOBER 24, 2019

Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. In 2018, programmatic mobile ad spend in the U.S. grew 25%, from $24 billion the year prior. Geo-Fencing.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

QuanticMind

JANUARY 3, 2019

Leading up to the April 23 repeal of net neutrality laws, users have taken to airwaves and fiberoptic cables to decry the dismissal of legislation that mandates impartiality of internet service and traffic. The online retail giant once again made a name for itself this year after eMarketer projected it would gross $4.61

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Digilant

NOVEMBER 30, 2018

80% of programmatic advertisers are accelerating or prioritizing programmatic ads with top benefits being better audience targeting, ability to build audience reach, and real-time optimization. eMarketer stated that “ more than 82 percent of U.S. eMarketer). eMarketer). eMarketer). eMarketer). eMarketer).

Buy 58

Buy Emarketing Trends Cable 58

Webbiquity

APRIL 14, 2014

57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JANUARY 9, 2020

The power of video marketing is immense & hence compiling the following YouTube statistics for B2B marketers can help the brands outshine their video marketing endeavors using YouTube to optimize their business bottom-lines: 1. According to eMarketer , 93% of video watchers in India watch Youtube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

LiveRamp

OCTOBER 23, 2018

According to eMarketer, TV ad spend is north of $72 billion per year. Furthermore, there are about 90 million households with a pay TV subscription to a cable, satellite, or other telecommunications provider, TechCrunch reports. Savvy brands are already taking advantage of data-driven TV advertising to optimize campaign lift and ROI.

Ad Frequency 40

Ad Frequency Advertising Agencies Marketing Budget Funnel Advertising 40

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. CX] My Growing Cable Bill. Cable company. trillion by 2019.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

Today, eMarketer projects e-commerce sales will surpass $3.5 Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. CX] My Growing Cable Bill. Cable company. trillion by 2019.

Cable 45

Cable Classified Ads Storytelling Customer Surveys 45

Marketing Insider Group

OCTOBER 19, 2015

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Ian Cleary – Content Marketers focus on sales funnel building and optimization.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Single Grain

NOVEMBER 28, 2023

1) Optimizing AI Search Recommendations Generative AI platforms like ChatGPT and Google Bard quickly found their utility for hundreds of business categories, form helping people draft emails, organize and tabulate data and generating ideas, they are the next evolution of productivity. Do conversion rate optimization (CRO) programmatically.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126