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Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

Martech

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Read next: Samsung Ads rolls out data partnership with major marketing platforms. Why we care.

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YouTube Marketing: Creating Your Brand

Brightedge

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? Customer testimonials.

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Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

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Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Your customers? Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

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How to Use Instagram Carousel Posts: 10 Tips

Hubspot

Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns. Instagram Carousel Ads. Image source: TechCrunch. Before and after.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.