article thumbnail

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Ask their opinions about the event sessions, speaker performance, virtual event platform, downloadable materials, and other important aspects of the event that need evaluation. Post-event social media engagement is effective for keeping the event buzz alive. This will give you insight into what interests each attendee.

article thumbnail

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry. Submit proposals for speaking: If you want to get the attention of your audience at a trade show (when they return), you’ll have more luck hosting a presentation than standing in a booth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

If there is buzz in your industry about its growth, decline, impact on the environment, ethics of certain industry players, record a video statement that conveys your opinion. A video of your exhibit at a trade show. Do a time lapse video of your trade show booth and post it online.

article thumbnail

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now! Conclusion.

article thumbnail

How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014

SnapApp

As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Pre-event surveys are a fun way to engage attendees to see what they are interested in or what to get out of the show. You can tie the survey to a raffle prize and give attendees even more incentives to offer their opinions.

article thumbnail

What is Pragmatic Marketing

Referral Rock

Apple products use its marketing armada to create a buzz about the rumored new product. Perfect times to launch your product are during key sporting events, holidays, and industry trade shows. Your opinion is irrelevant, even if interesting. However, pragmatic marketing continues with the product’s life cycle.

article thumbnail

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.