Remove Buzz Remove Opinions Remove PR Remove Trade Show
article thumbnail

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." They are "opinion molders."

article thumbnail

B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. This blog draws on the heritage of my Forrester research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

article thumbnail

B2B Lead Generation Blog: Lead Generation via Industry Experts

markempa

Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry.

article thumbnail

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

In his article, " How the Declaration of Independence Could Have Been Declared Out Loud ", Oriancant notes the following about Jeffersons writing, " he [Jefferson] put careful consideration into eliminating any indication of individual opinion in fear that the people would ultimately balk at going independent from England.

article thumbnail

Social Media ROI vs. RONI

WebMarketCentral

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment.

article thumbnail

5 B2B Marketing Trends Your Business Should Focus On For 2019

Altitude Marketing

This has been a buzz term for the last few years. Yes, you need to have an opinion. Disseminate your thoughts, opinions and advice through a variety of channels – blog, email, social, paid – and pitch those ideas to the media and influencers in your space. Good ol’ fashioned PR. Thought Leadership. What’s not?