Buzz Direct Marketing Linkedin Media 
Brandpoint
MARCH 30, 2020
A website with well-written, interesting content creates not just followers, but buzz — and says a lot about who you are and what you have to offer. Using a paid media campaign allows you to target your demographics, so that your content reaches the right audience. Stay on top of your website and keep the pages current and fresh.
markempa
JUNE 14, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.
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markempa
JUNE 14, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.
Convince & Convert
SEPTEMBER 7, 2010
The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!
Writing on the Web
NOVEMBER 18, 2010
The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Post on Google Buzz. Share this on LinkedIn. Share this on del.icio.us. Tweet This!
Convince & Convert
JULY 14, 2010
His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?
markempa
SEPTEMBER 29, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists. Following up on direct mail campaigns. Centralizing leads for profiling and scoring.
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