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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

You have more than your fair share of opportunities to generate buzz and publicity for your new album. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Image via BigStockPhoto.com. Life is good, right? But, not Taylor Swift.

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MedTech Product Launch Strategies: The Keys to Success

Launch Marketing

Build Buzz with Marketing and Promotion With the fundamental preparation efforts complete, it is time to move on to planning marketing efforts. Have a contingency plan in place to address any issues that may arise and think of ways to adapt if things go wrong. Let’s dive into the key marketing elements for a MedTech product launch.

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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

The challenge with defining growth marketing is that a large part of its definition is contingent on the fact that marketers can do very different things to achieve it. While growth hacking is also a topic that’s been buzzing, many don’t realize that growth hacking and growth marketing are not synonymous.

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The Social Media Isolationist

Biznology

And if the proffered goodies are so compelling as to compel, this commitment might very well be contingent only upon the bounty, the booty, the swag lavished. There is a strong desire amongst the Good Fences variety of Social Media Isolationists to want to maintain a semblance of control over brand perception, brand response, and brand buzz.

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How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Think of these contingencies, then pick a streaming venue that insulates you from them. This platform is a good choice if you want to use your live stream to generate buzz. That helps to create buzz around the live stream. Is there a chance that your dog walker will barge in yelling, “Who’s a good boy?” 2) Choose your platform.

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B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

markempa

Frequently, lead generation programs don’t allow for contingency plans. Frequently, lead generation programs don’t allow for contingency plans. Think critically. Think white space. Not copying your competition. What worked yesterday doesn’t necessarily today or tomorrow. Think critically. Think white space.

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging. Directors: Inbound Lead Generation, Product Evangelism, and Brand & Buzz. Put someone in charge of the blog as both an editor and writer.