Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

MARCH 14, 2012

According to Forrester Research , companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? Here's how to do it right.

Top of Funnel 28

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

MAY 28, 2012

Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. That means the vast majority of the new contacts you generate each month are nowhere near ready to buy.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

KoMarketing Associates

MAY 8, 2018

Calls-to-action (CTAs) are an integral part of content marketing – and have been ever since marketers started using content to drive conversion, engagement, and sales. But, just as with any required part of content, CTAs can get a little stale. Exclusive Content. Simply writing “contact us today to learn more!”

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

Single Grain

AUGUST 8, 2019

Remarketing entails gathering your site visitors' info and then sending them emails to persuade them to return to their abandoned shopping cart on your website and complete a purchase. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Conversion 108

Conversion Buying Cycle Click Rate Conversion Rate 108

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Circle Studio

SEPTEMBER 6, 2018

Content is useful for attracting prospects and generating and nurturing leads as they move through the stages of the buying cycle, but you shouldn’t stop at business development and sales. Instead, create content to continuously engage throughout the entire client journey, from awareness to advocacy.

Ideal Customer Profiles 60

Ideal Customer Profiles Top of Funnel Cross-Selling Marketing Proposals 60

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

LeanData

OCTOBER 13, 2015

Forward-thinking B2B businesses develop strategies for nurturing their prospects. Sure, marketing automation allows for “batch and blast” email campaigns directed at large numbers of potential customers. It’s about delivering the right content to the right people at the right time,” Coveney said. “It Better customer retention?

Lead Nurturing 45

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 45

LeanData

OCTOBER 13, 2015

Forward-thinking B2B businesses develop strategies for nurturing their prospects. Sure, marketing automation allows for “batch and blast” email campaigns directed at large numbers of potential customers. It’s about delivering the right content to the right people at the right time,” Coveney said. “It Better customer retention?

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

LeanData

OCTOBER 13, 2015

Forward-thinking B2B businesses develop strategies for nurturing their prospects. Sure, marketing automation allows for “batch and blast” email campaigns directed at large numbers of potential customers. It’s about delivering the right content to the right people at the right time,” Coveney said. “It Better customer retention?

Lead Nurturing 40

Lead Nurturing Marketing Qualified Leads Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. That means creating and repurposing valuable content that reflects what your buyers and prospects are interested in, and guides them through the sales funnel at their own pace.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

LeanData

APRIL 22, 2016

Sales and marketing pros know the drill. Don’t try to orchestrate the entire sales process. Identify the “leaky” places in your funnel where you are losing opportunities. You have to walk in the shoes of each stakeholder identified in your buying cycle. Sales expert Daniel H. Identify Content.

Ideal Customer Profiles 45

Ideal Customer Profiles Tactics Conversion Burn Rate 45

LeanData

APRIL 22, 2016

Sales and marketing pros know the drill. Don’t try to orchestrate the entire sales process. Identify the “leaky” places in your funnel where you are losing opportunities. You have to walk in the shoes of each stakeholder identified in your buying cycle. Sales expert Daniel H. Identify Content.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

Sales and marketing pros know the drill. Don’t try to orchestrate the entire sales process. Identify the “leaky” places in your funnel where you are losing opportunities. You have to walk in the shoes of each stakeholder identified in your buying cycle. Sales expert Daniel H. Identify Content.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

LeanData

APRIL 22, 2016

Sales and marketing pros know the drill. Don’t try to orchestrate the entire sales process. Identify the “leaky” places in your funnel where you are losing opportunities. You have to walk in the shoes of each stakeholder identified in your buying cycle. Sales expert Daniel H. Identify Content.

Ideal Customer Profiles 40

Ideal Customer Profiles Tactics Conversion Burn Rate 40

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Single Grain

MARCH 25, 2020

Because it’s one of very few marketing strategies that can increase your sales without spending more on advertising and content marketing. For example, if you are running an ad that promotes a 25% off sale, that exact sale with that exact language should also be on the landing page to which you are sending potential customers.

Conversion Rate 126

Conversion Rate Conversion Landing Pages Work Management 126

Heinz Marketing

JANUARY 22, 2020

We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and companies wonder why response rates are low—their nurture programs “just aren’t performing”.

Lead Nurturing 129

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 129

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List for enterprise business Best Software List for mid-sized business. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Improve audience engagement with next-gen dynamic polling and Q&A by Slido.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98