Valasys

JULY 14, 2020

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. Moreover, the report also reveals that an astonishing 79% of marketing leads are never converted into sales. Now the question is: how does that happen? Your prospective customers have needs.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. What is Lead generation ?

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. Data is the ultimate currency for tech-savvy marketers to leverage upon.

Planning 58

Planning Studies B2B Marketing Trends 58

SalesIntel

DECEMBER 11, 2023

Join us as we unravel the potential of lead enrichment, empowering businesses to forge deeper connections and navigate the intricate landscape of B2B relationships with unprecedented clarity and precision. Ignoring Personalization: Generic and impersonalized communication can lower engagement and conversion rates.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Valasys

JUNE 25, 2019

Employing appointments setting services not only aids in B2B lead generation but is also effective for the B2B companies to grab a greater share of market revenue, which helps in growing the businesses. Thus, sales cycles are prolonged. Lead Nurturing: . 10 Advantages of Appointment Setting : 1.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

NOVEMBER 5, 2019

Email marketing has always been the cornerstone of the B2B lead generation endeavors & remains amongst the evergreen marketing practices that help to establish first contact with a B2B lead over email. Ways to Establish Trust at First Contact with A B2B Lead over Email. Read on: Everybody Loves a Personalized Email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Look Beyond the Conventional Funnel Approach : The conventional sales funnel focuses on attracting, engaging, nurturing & converting the leads.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

MARCH 25, 2020

The average engagement time combined with the first and third-party intent data of your target prospects and their past buying interests and research methodologies, further help the marketers in designing hyper-personalized campaigns to best nurture and engage the prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

MARCH 9, 2020

Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects. A predictive content strategy in-turn is based on the first & third-party intent-data. &

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

FEBRUARY 28, 2020

The trick lies in focusing on every part of the buyers’ journeys & accordingly designing pieces of content tailored to each of the individual buying cycles of the prospects. It is possible & some of the most successful content marketers have been doing this for years now.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

SEPTEMBER 27, 2019

The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

DECEMBER 16, 2019

When it comes to Facebook advertising, it works differently for B2B SaaS companies as compared to the B2B companies in general. B2B SaaS companies operate differently than other businesses – the product isn’t physical, the purchasing process usually isn’t self-service & the buying cycle is often prolonged beyond expectation.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

QuanticMind

JANUARY 21, 2020

ABM instead distributes more time, money, and energy to different stages of the customer experience, including lead generation, acquisition, post-sales, and success. Businesses that utilize ABM invest more in accounts that are likely to close, rather than spending a little on a wide variety of leads that likely won’t turn into sales.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

PureB2B

JUNE 27, 2019

Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the "intent" of a user based on their activity and search strings. A prospects intent shows their interest in the company’s products or service offerings. Nurture Risk Customers.

Intent Data 62

Intent Data Intent Top of Funnel Account Based Marketing 62

Valasys

MAY 27, 2020

Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. The better understanding you have of your persona and their pain-points, the more tailored and personalized your pieces of content would be. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

FEBRUARY 10, 2020

Analyzing the intent data of the customers from the first & third-party sources gives marketers an idea to collect truly relevant customer information & implement the data-driven customer insights to make wiser business decisions.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

AUGUST 29, 2019

As the Internet of Things (IoT), automated marketing devices for capturing intent data & the technics of artificial intelligence & machine learning-based algorithms are evolving, voice search can expand the realm of B2B intent data & can make intent-based targeting more precise. .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

PureB2B

JUNE 27, 2019

Intent data is the heir of big data analytics and lead generation. Modern technology can now predict and anticipate the “intent” of a user based on their activity and search strings. A prospects intent shows their interest in the company’s products or service offerings.

Intent Data 48

Intent Data Intent Account Based Marketing B2B 48

PureB2B

JANUARY 3, 2022

It’s no secret lead generation is one of the key challenges all marketers face. While the concept of collecting and delivering authentic and qualified sales leads isn't new, the different ways marketers can increase the number of leads that eventually convert into sales has certainly evolved. Time for a Temperature Check.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Valasys

AUGUST 20, 2019

Another report by content.myemma.com implies that 59% of the B2B marketers consider emails to be the most effective channel for lead generation. Email Marketing time & again has proved its effectiveness as an impactful channel for B2B lead generation & increasing the sales revenue. Embrace Automation: .

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

DECEMBER 13, 2019

Besides, the content syndicators also need to contemplate where each buyer is in their buying cycles. Content syndication is a powerful tool that metamorphoses your content into a powerful lead generation tool. Not only email marketing helps in nurturing leads but also in lead generation.

Cost per Lead 64

Cost per Lead Top of Funnel Sales Qualified Leads CPL 64

Valasys

NOVEMBER 4, 2019

The experience-economy is in turn driven by a knowledge-based answering framework – wherein the marketers need to research their ideal personas & serve them with personalized content at each stage of their respective buying cycles to improve their experiences & ultimately accentuate the bottom-line conversions.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Inbox Insight

JULY 7, 2020

In a time where global health issues are impacting buying decisions, it’s more important than ever to get to know your audience – understanding how they think will help you run effective campaigns that convert. But the B2B technology buying cycle is long and complex, and is rarely straight-forward. Purchasing.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Valasys

SEPTEMBER 25, 2019

4) Accelerates the total number of Marketing leads on the Website: As content syndication triggers the number of qualified prospects, it automatically serves as an excellent tool for lead generation. The brands need to have systems in place to track & capture leads generated through syndication. Wrapping It Up.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Valasys

MARCH 19, 2020

A well-articulated content strategy needs to be directed towards the insights fetched from data. The intent data of the prospects coupled with their browsing patterns, social media activity, online purchase behavior and other insights such as demographic & firmographic details help marketers in the precise targeting of the personas.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Valasys

DECEMBER 20, 2019

Employing Intent data from first & third-party sources & combining it with the demographic, technographic, firmographic and the fit-data of prospects further create new scopes to refine targeting. Couchbase used social persona data & keyword volumes to eradicate the guess-work from its content strategy.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

FEBRUARY 5, 2020

The SEO trends for 2020 will focus on reevaluating users’ intent behind the purchase. The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content. Certain specific data-points are more helpful in optimizing users’ experiences than others.

SEO 59

SEO Practices Google Brand Identity 59

Valasys

AUGUST 6, 2019

ABM-ers should also give special impetus to rebuilding their account lists as well as leveraging account ID software to identify, segment & convert high-value accounts, more likely to buy. KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 3, 2020

The audience segmentation is based on several criteria such as demographic, firmographic, technographic, psychographic, fit-data, intent-data , past browsing history, research methodologies and buying behaviors of the customers. This helps in audience segmentation and in identifying the unique attributes of each segment.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 26, 2019

The pain points of the prospects should be specifically addressed at each step of their buying cycles. Sales funnel is now a looped structure & research is equally vital for prospects at each stage of their buying cycles. to entice users to expedite their buying cycles & make a quicker buying decision.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 8, 2019

Improving the Personalization by Data-driven Insights : The modern B2B marketing thrives on segmenting the prospects into specific clusters & targeting them based on their demographic, technographic, psychographic, fit-data, as well as data gathered from their past researching habits & purchase insights.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

JULY 9, 2019

Though very different from the outmoded inbound marketing, lead generation & demand generation processes, ABM still happens to have interdisciplinary elements from the conventional methodologies intact. Such clients are most likely in a stage likely to generate conversions very soon.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Valasys

AUGUST 9, 2019

The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40