Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Pam Didner

APRIL 23, 2019

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. Who are they? When did they do?

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Planning 49

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

GreenRope

JUNE 11, 2020

Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), conversion rate (52%), and departmental alignment (21%). Are you among these techno-savvy marketers? Yes, it is.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Tony Zambito

APRIL 17, 2016

The percentages of marketers indicating this as their top challenge are not measly either. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge. The majority of content today is not hitting the mark with buyers and customers.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. Every department in these organizations has had to change without any prior warning or planning.

Top of Funnel 354

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 354

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. For some, including a notable percentage of our clients, the fiscal year is already drawing to a close and strategic planning takes on an even greater urgency. 2018 CMO Global Study.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

6sense

JUNE 22, 2017

In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. mid- and bottom- of-funnel content). Adapt your plans based on what you’ve learned.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Full Circle Insights

FEBRUARY 28, 2021

Modern notions of the “single source of truth” concept originated in the information system design world. A Single Source of Truth for Marketing and Sales. That’s why the company was built from the ground up on the principle that marketing data should reside in the CRM. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

accelerate agency

FEBRUARY 12, 2023

An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. In other words, the secret lies in adopting an all-encompassing SEO plan. Anchor text: saas marketing budget. Supporting & bolstering other channels.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Ensure your marketing strategy is mobile-friendly.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

FunnelEnvy

APRIL 1, 2024

Strength in Demand for SaaS Products and Services Even as economic uncertainty still hovers on the horizon, recent surveys point to resiliency in the SaaS products and services market. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Only B2B

MARCH 13, 2020

You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Do you know developing an effective lead nurturing campaign is essential because according to MarketingSherpa 79% of marketing qualified leads never convert to sales?

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

B2B Digital Marketer

MARCH 25, 2021

Learn how you can enhance the process using Artificial Intelligence. According to a study by IBM, 90% of all data that exists on the internet today was produced within the last 2 years. And if you reflect on your overall content strategy, there are certain things you have to consider: Is your content strategy process gaining results?

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

SnapApp

OCTOBER 3, 2017

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. Sales did their thing. Source ). .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions. Plus plenty of tips from the other side: how to land a job as a Marketing Director. What Is a Marketing Director?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. To achieve the goals you set out in your video marketing strategy , you’ll need a variety of video types to meet different needs. The content marketers over at Kapost do a terrific job with helpful how-to video snippets.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Hinge Marketing

MARCH 21, 2019

While referrals remain the top search method for buyers in need of a new professional service provider (as shown in Figure 1), the use of referrals as a search method has dropped by 15% over the last five years according to a study from the Hinge Research Institute , Inside the Buyer’s Brain, Second Edition.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Convert

OCTOBER 4, 2022

Brian Hong, CEO, and Owner of Infintech Designs. The approach to highlighting shiny revenue numbers will play to your favor during a sales pitch. You’ll notice that most of your potential clients spend most of their marketing budget on advertising. The CRO market’s size on the other hand was valued at USD 771.2

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

KoMarketing Associates

APRIL 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

Vidyard

OCTOBER 27, 2019

From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. With the right mix, you can guide prospective buyers along their journey from awareness through decision, all with video content. There are SO many different types of videos you can make for your organization. Get the Guide 1.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Single Grain

FEBRUARY 17, 2022

There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. In this guide, I will share the best B2C and B2B SaaS marketing agencies that will help you to improve your MRR (Monthly Recurring Revenue) and minimize SaaS customer churn.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Envy

AUGUST 31, 2017

Mature, well-established companies often have large marketing budgets at their disposal and heavily rely on outbound marketing techniques. It is all well and good, but young innovative startups are often forced to spend a large chunk of their marketing budgets towards brand awareness and market education campaigns.

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Rollworks

JUNE 3, 2018

But first, let’s take a look at the main problems with traditional marketing and how ABM aims to solve them. Account-based marketing is a new type of funnel. Traditional segmentation separates leads into different buckets (the “segments”) so that you can market to them with more specific messaging.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. Another thing to keep in mind is that buyers are in the driver’s seat when making a purchase. They want to control the process, which often means doing their own research. Case Studies. White Papers.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Valasys

JULY 31, 2019

Content intelligence is a strategy that uses artificial intelligence systems & software to process the data generated from pieces of content to valuable & precise insights. Content intelligence software is often sought by marketers, content strategists, UX writers, & product managers.

Marketing AI 40

Marketing AI Digital Asset Management Top of Funnel Work Management 40

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. The study established that the display network of Google reaches 90% of global internet users. The study established that the display network of Google reaches 90% of global internet users.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52