Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Understand persona’s pain points. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Directive Agency

JANUARY 9, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Understand persona’s pain points. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! Before we get into the tactics, we need to understand the basics. This makes ABM a powerful tactic to keep in your back pocket. Understand persona’s pain points. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. These ads appear at the top of the SERP. You have lots of flexibility when it comes to paid advertising. Is it increasing sales?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Navigate the Channel

NOVEMBER 28, 2023

Boosting Online Visibility In today’s digital world, having a static website is akin to opening a shop in a remote alley without any signs or advertisements. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs).

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. In fact, in 2022, the global estimated spend on paid advertising hit $441 billion dollars. 74% of professional buyers use online channels to evaluate and decide on a new supplier.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

accelerate agency

FEBRUARY 12, 2023

This step-by-step guide will walk you through the process of creating a tailored SEO strategy for your SaaS business – the very thing that will set you apart from the rest of the competition. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs).

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. Here are some of the top reasons why CAC is important for SaaS businesses: It helps you find the best customer acquisition channels and tactics.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

accelerate agency

JANUARY 10, 2021

This guide will take you step-by-step through the process of building precisely the SaaS SEO strategy you need. How the SEO Strategy is Mapped to the Marketing Funnel . Top, Middle, & Bottom of the Funnel SEO . Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

This guide will take you step-by-step through the process of building precisely the SaaS SEO strategy you need. How the SEO Strategy is Mapped to the Marketing Funnel . Top, Middle, & Bottom of the Funnel SEO . Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Wait, what are you managing?”. Advertising is fast but temporary. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

ClickZ

JANUARY 12, 2021

Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies. Simplify the opt-in process: Having a targeted lead capture makes it easy for anyone who is interested in your offer to opt-in. Getting someone on your list is just the first step of the lead generation process.

Paid Content 134

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 134

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” E-Commerce (Electronic Commerce) is the process of buying or selling products or services over the internet. An e-commerce platform is a software application that enables businesses to set up and manage an online store.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Single Grain

JULY 14, 2020

As Rahul Varshneya puts it: “The buyer’s journey and the marketing funnel for SaaS are different from conventional businesses because the target audience for which the SaaS offering holds value (and thus makes them likely candidates for closing sales) is very limited, which makes reaching out to them a challenge.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

nDash

JULY 8, 2020

The returns on a content development process usually goes one of two ways. No, it’s not just about funneling more money into paid advertising. That’s why it’s so important to have the right content development process and strategy in place from the start. This aligns more with the process of developing a content strategy.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Marketing Insider Group

DECEMBER 8, 2020

There are many free lead generation tactics out there, but few will help you maximize your ROI. The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. More significantly, B2B buyers consume at least three to five pieces of related content before contacting a sales person.

Lead Ranking 354

Lead Ranking Lead Generation Paid Content Lead Scoring 354

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. In this article, we’ll walk you through the 6 steps required to create your own successful SaaS content strategy, including all the tactics, methods and tools you’ll need.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

JANUARY 29, 2020

This means there’s plenty of room for your SaaS business to rank at the top of the search results if you invest in content marketing as a tactic to boost your SEO. Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? has acquired around 26,150,750 backlinks.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Altitude Marketing

SEPTEMBER 25, 2018

through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). Once you’ve gotten an understanding of marketplace realities – and your place in that reality – you’ll want to spend some time establishing highly actionable buyer personas. at the right frequency.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

ClearVoice

MARCH 3, 2020

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. You embrace a process. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Single Grain

SEPTEMBER 10, 2019

More sales in the next quarter? Dive Deeper: Creating Google Analytics Funnels and Goals: A Step-by-Step Guide. 5) Use Content to Drive Leads into Your Sales Funnel. Content marketing is one of the most crucial aspects of a sales funnel. 7) Understand Your Target Audience (and Buyer Persona).

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Single Grain

MAY 19, 2023

Once you’ve figured that out, create 10X content , which is content that is 10 times better than anything else you can find in the SERPs: By creating content that addresses these issues, you’ll be more likely to drive engagement and build a loyal audience. What are their pain points and how can you help solve them?

Inbound Marketing 52

Inbound Marketing Paid Content Marketing AI Lead Ranking 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. You’re advertising to people who are actively searching for a similar service. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. You’re advertising to people who are actively searching for a similar service. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team. You’re advertising to people who are actively searching for a similar service. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. Social media advertising.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

AUGUST 21, 2018

Changes in the marketing world happen because consumers change the way they shop, research, and spend their time and money … and changes in consumer behavior and priorities directly influence how they respond to marketing and advertising efforts. The marketing funnel is no more, my friends. General Marketing Trends. Video Content.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Single Grain

SEPTEMBER 11, 2019

The Content Marketing Institute reports that 73% of B2B marketers think that blog posts and articles are the most effective content types for demand generation in the awareness stage of the buyer’s journey, or the top of the sales funnel. Dive Deeper: The Ultimate Guide to Developing Buyer Personas (with Templates!).

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

accelerate agency

APRIL 26, 2021

With an ever-growing number of digital channels to manage, marketers rely on digital marketing tools to improve productivity and gain an edge over the competition. Digital marketers use digital channels to optimize promotion of products and services—including email, social media , web advertising, SMS, and multimedia messages.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Optinmonster

AUGUST 27, 2023

Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. Down the road, that means more leads and sales. Business goals are an important part of the process.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

DECEMBER 17, 2013

This includes not just your typical list of the people you sell against, but also search competitors -- those who appear in SERPs for the terms for which you''d like to rank. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y).

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Single Grain

FEBRUARY 10, 2020

Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Content marketing is not just about creative processes such as writing blog posts. Bottom of the Funnel (BOFU). Buyer Persona. A/B Testing. Bounce Rate.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130