Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. What is B2B Buyer Intent Data? Source: G2. Engagement rates.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Webbiquity

DECEMBER 10, 2024

However, the intense competition for the attention of sales prospects makes it challenging to stand out. Statistics show that 47% of buyers check three to five types of content before purchasing. Its vital to understand your ideal customer by developing detailed B2B buyer personas.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Marketing Insider Group

JANUARY 18, 2022

It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates. Buyer personas centered around customer goals and action more effectively influence behavior than those that focus only on individual traits. Funnel marketing means creating specific, targeted content mapped to the buyer journey.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Webbiquity

NOVEMBER 5, 2019

While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation. Analyze Your Buyers. A B2B buyer persona should include at a minimum: Job title or role.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? ABM gives the sales team fewer leads to work with. Why Sales Marketing Alignment Matters.

Account Based Marketing 269

Account Based Marketing ABM Top of Funnel Lead Ranking 269

Trade Press Services

APRIL 28, 2025

Understand Buyer Personas Many buyer personas are too generic, outdated, or based on internal assumptions. GenAI allows marketers to role-play detailed buyer profiles based on real-world job titles, industries, and challenges. Anticipate and Address Buying Objections Unaddressed objections can quietly kill deals.

Top of Funnel 97

Top of Funnel Marketing Management B2B Marketing Marketing AI 97

FunnelEnvy

APRIL 14, 2025

The top of the funnel (TOFU) sets the foundation for successful B2B lead generation. However, many B2B marketing teams struggle with top-of-funnel inefficiencies, leading to poor-quality leads, wasted marketing spend, and lower conversion rates. To fix TOFU inefficiencies, analyze key metrics that indicate lead quality and engagement.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 69

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. But what does full-funnel integration look like in practice? Tailor your messaging for the specific challenges of your personas.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 225

Marketing Insider Group

MARCH 30, 2021

They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising. Product marketing is where sales, marketing, and product development overlap. It’s where marketing, sales, and product development come together. Driving demand and sales for the product.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

markempa

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. According to Brent Adamson, Principal Executive Advisor, Gartner, “empathy” is the one word that matters most to sales [and marketing] success. This is part two of my interview with Brent Adamson ( @brentadamson ), co-author of The Challenger Sale and The Challenger Customer.

Sales Management 307

Sales Management Buy Research Lead Ranking 307

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. It’s no surprise that consumers are more likely to trust recommendations from people they know or even customer reviews, as opposed to advertising: So what is it that makes personal recommendations so powerful?

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 79% of buyers say they will share information in exchange for webinars ( source ).

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

SmartBrief - Marketing

FEBRUARY 12, 2025

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. This is where intent data comes in. Whats intent data?

Intent Data 87

Intent Data Intent Lead Scoring Lead Ranking 87

Webbiquity

APRIL 13, 2022

The first step in B2B is to create a buyer persona , but this differs from consumer versions. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer. Affiliate sales support independent publishing. Target decision makers.

SEO 312

SEO Marketing Websites B2B Marketing & Strategy 312

Optinmonster

JULY 18, 2024

Video marketing is the process of using video content to promote your brand, product, or service. It’s a powerful way to reach your target audience, boost engagement, and ultimately drive sales. Ideally, your company will have buyer personas based on in-depth market research. Want more data about video marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Zoominfo

FEBRUARY 19, 2019

A comprehensive content calendar takes all buyer personas, marketing channels, and stages of the sales funnel into consideration. Your content calendar can also ensure that all content creators and managers are on the same page in terms of voice, tone, and messaging. The final result?

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

Only B2B

AUGUST 21, 2024

ABM is about quality over quantity—focusing on high-value accounts that are most likely to convert into sales. ABM requires close collaboration between marketing and sales teams. Streamlines the sales process Long-term relationships with key accounts. Tools: Use platforms like HubSpot or Marketo for campaign management.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Single Grain

DECEMBER 12, 2024

The sales process is much easier when you target the highest-value clients. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Content Marketing Institute

JUNE 21, 2018

“These buyer personas will help you craft killer content for our client’s audience,” they told me. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. those buyers who aren’t divorced, don’t drive to work, and don’t drink Earl Grey tea).

Buyer Personas 111

Buyer Personas Work Management Top of Funnel Marketing Management 111

Zoominfo

JUNE 24, 2020

A strong inbound lead generation funnel is reliant on a compelling, easy-to-understand experience on a company website (duh!). Outbound marketing does push the brand’s message via cold calling , advertising, and email campaigns. Emails and calls could bring in a new sale, but they could also be ignored or shoved into the spam folder.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Zoominfo

SEPTEMBER 17, 2018

According to the show notes on iTunes, The eCommerce Marketing Podcast walks you through everything that goes into eCommerce marketing — from inbound marketing to paid advertising to conversions. Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media, and technology.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

SEPTEMBER 16, 2020

To ensure you’re using the combination of organic content and Facebook ads effectively, I recommend creating a sales funnel specifically for Facebook. But before we get into how you can develop it, let’s first understand what a Facebook sales funnel is. The funnel is divided into three parts: Top of the Funnel (ToFu).

Top of Funnel 100

Top of Funnel Facebook Advertising Funnels Funnel Advertising 100

Webbiquity

JANUARY 19, 2023

Marketing to professionals, such as doctors or lawyers, will often involve tactics borrowed from both sides. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 227

Work Management Marketing Management B2B Marketing Paid Search Agency 227

Webbiquity

AUGUST 19, 2021

Here’s an actionable eight-step process that can help you achieve a successful new B2B product launch. As early in the new product development process as possible, you’ll need to define who the product is for. Advertising strategies. Will initial sales be available online only? Research Your Target Audience.

Product 289

Product Paid Search Agency B2B Advertising Agencies 289

Zoominfo

JULY 24, 2019

For sales leaders, data isn’t everything — it’s the only thing. While having too little sales data means your team is deeply inefficient, trying to take on every metric available will overwhelm your team and kill their chances of working effectively. Here’s how to make sales data work for you. What is Sales Data?

Top of Funnel 130

Top of Funnel Lead Ranking Lead Scoring Sales Qualified Leads 130

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Instagram can be a brilliant place to advertise and market to higher-earning demographics.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. Create buyer personas and accurate segments.

Lead Ranking 263

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 263

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. You’ll even see sales rep positions advertised online under the title of “business development representative.” What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Business 130

Zoominfo

AUGUST 26, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to individuals in your predetermined target market segment. You’ll even see sales rep positions advertised online under the title of “business development representative.” What Is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. These detailed descriptors give a framework for marketers (and sales reps) to address specific challenges from prospects, attract them to your brand, and craft tailored messages.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . What is a GTM Strategy?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189