SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Aberdeen

JANUARY 24, 2019

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. Vendors are not ignorant of these demands. That outcome requires the right data, and the right data is all in your buyer intent signals. Aberdeen agrees.

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Intent Signal Buyer Intent Intent Purchase Intent 40

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results. First-Party Intent Data.

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Intent Data Demand Generation Intent Demand 98

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data?

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. If you work at any kind of PE or VC-backed firm, or a public firm, everybody’s feeling the same thing: boards are suddenly caring a lot more about efficiency metrics, revenue per employee, and spend metrics.”

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This last bullet on buyer-level intent data is where we’ll pick up in just a moment.

Demand 52

Demand B2B Webinar Metrics Intent 52

PureB2B

FEBRUARY 9, 2022

This is what demand generation is all about, and it's what we're going to talk about in this post. We'll also learn how you develop a demand generation strategy using predictive analytics , which gives you insights on how you can increase your conversion rates with data from real-time buyers and multi-channel intent.

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Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Binary Demand

JUNE 21, 2023

Uses of Intent Data in B2B Marketing Why is Quality Intent Data Important? ps2id id=’what-is-b2b-intent-data’ target=”/]What is B2B Intent Data? In essence, B2B buyer intent data provides valuable insights into the potential purchase decisions of individuals.

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Intent Data Ideal Customer Profiles Intent B2B 98

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? Marketers can leverage the power of B2B buyer intent data in ABM, to monitor surges in intent topics.

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Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Binary Demand

MARCH 26, 2024

Today’s customers demand personalized experiences that cater to their individual needs. This is where B2B data and intent-based marketing come into play. Once you have a clear picture, you can start uncovering their buyer intent signals. This streamlined approach enhances marketing efficiency.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

Martech

MAY 5, 2023

The client’s web site is treated as a “buyer intent tool.” Or they may jump straight from awareness to decision/purchase…It doesn’t follow a pre-set cadence, which is why it’s so important to have the intent data, and the AI to distill it into insights, so you can track buyer readiness at any given point.”

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Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 108

Madison Logic

SEPTEMBER 14, 2023

The company was recognized as a High Performer across 16 categories and a Leader across 15 categories, most notably for Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall.

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Combining prospect signals with Buyer Intent data gives a sharper bird’s eye view to assist the organization in harnessing consumer insights.

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Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

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Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

Intent Data 52

Intent Data Intent ROI B2B 52

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? These actions also help create great sales-marketing alignment.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

MARCH 8, 2023

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). It has proven to be a great way to increase efficiency and transparency. MarTech Tools That Drive Intent Data.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This article discusses how your team can assist potential clients at each buyer journey stage. Here’s how it can help at each stage: 1.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Binary Demand

MARCH 26, 2024

This realization underscores the immense value of understanding the intent of these individual decision-makers. Let’s define intent-based marketing initially with its workings. Maintain your edge in the fast-paced business arena with Binary Demand data solutions, empowering you to make informed, data-driven choices.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Martech

OCTOBER 29, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. “We Understanding buyer intent . Not all customers have the same level of intent when they enter your business sales funnel. Read more here.

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 107

Leadspace

MARCH 22, 2023

This means identifying our TAM (Total Addressable Market), developing our Ideal Customer Profile (ICP), and comparing our ICP throughout our TAM to determine which opportunities to focus on, then get the right campaigns in front of the right targets at the right times – as efficiently as possible.

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Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Martech

MAY 10, 2022

Reviews as a gateway to buyer intent. But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

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Buying Cycle Intent Ideal Customer Profiles Planning 89

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . First party vs. Third-party Intent Data . Using Both Buyer Intent Data Types .

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Intent Data Intent Marketing Budget Buyer Intent 52

DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Especially when it comes to these peculiar intent data use cases.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

MARCH 26, 2022

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Marketers can accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Circle Studio

NOVEMBER 24, 2020

And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. Buyer Intent Data.

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Paid Content Planning Marketing AI Trends 193

SalesIntel

JANUARY 12, 2023

Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service. You see the high buying intent for the company in your data platform. Knowing who’s currently shopping for your solution also makes a considerable difference.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. The platform lets you capture demand, accelerate sales, and create personalized experiences across the buyer journey.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

SalesIntel

JUNE 9, 2023

The Claim: Diamonds-on-Demand is simply a way for you to flag your most valuable prospects and run them through the advanced Diamond verification engine. The Issue: Only available on the highest tier plan; their on-demand research platform, Diamonds on Demand, is limited and not scalable for clients.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Circle Studio

NOVEMBER 23, 2021

AI can make marketers more efficient and smarter at scale by offering better insights, faster analysis and by streamlining routine tasks. In response to digital acceleration and growing demands of the B2B buyer, more firms are shifting to an omnichannel approach to marketing and client service. Buyer intent data.

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Marketing AI Trends B2B Marketing SWOT 193

SalesIntel

AUGUST 6, 2021

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52