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Hubspot
JUNE 24, 2022
Buy Now, Pay Later sites have exploded onto the market in the last few years. Then we used those to find the 7 best Buy Now Pay Later sites of 2022. Afterward, read on to learn more about how BNPL apps work and how they affect your credit score: What are the best Buy Now Pay Later sites? What are Buy Now Pay Later apps?
Strategic-IC
FEBRUARY 6, 2023
Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand. And you can’t just press a button to see results flood in.
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Canadian Marketing Association
APRIL 9, 2015
OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media. The verdict is in. We can thank digital for this.
ERDM
JANUARY 22, 2019
Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. When engagement lags, it is imperative to discover why: ‘If we’re not buying, check in with us.
ERDM
JANUARY 22, 2019
Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. When engagement lags, it is imperative to discover why: ‘If we’re not buying, check in with us.
LEADership
SEPTEMBER 15, 2015
As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others?
Hubspot
MARCH 8, 2017
Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music. I remember the days before CDs became a commodity, before I even started buying my own cassettes, when the walls of my childhood home were lined with shelves just crammed with vinyl records. I had a box of my very own 45s.
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