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CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Reigning world champions, Spain have had to bow out of the tournament already.

CMO 40
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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

Once upon a time, in a land that some of us are so lucky to remember, people had to leave the house to buy music. I remember the days before CDs became a commodity, before I even started buying my own cassettes, when the walls of my childhood home were lined with shelves just crammed with vinyl records. I had a box of my very own 45s.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it. It''s so simple. You Need a Content Strategy.

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ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

> read more Faster Music, Movie Downloads Possible With New P2P System (Apr. 11, 2007) — Transferring large data files, such as movies and music, over the Internet could be sped up significantly if peer-to-peer file-sharing services were configured to share not only identical files, but. > Print Email Bookmark.

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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

As a B2B marketer, this is one of the biggest challenges—how do you make your target audience move from simply knowing you to engaging with you, buying from you, staying loyal and recommending you to others? CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . That is not enough for Clement.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.