Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. At the purchase phase in the customer relationship, most marketers are trying to recoup the costs of customer acquisition.
Let's personalize your content