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Achieving customer experience excellence at seven critical life cycle points

ERDM

Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. At the purchase phase in the customer relationship, most marketers are trying to recoup the costs of customer acquisition.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

Regardless of where the buying decision is made — be it at home or in the office — it is a person making that buying decision. In short, now is the time to shift to person-to-person (P2P) marketing. At the purchase phase in the customer relationship, most marketers are trying to recoup the costs of customer acquisition.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. If not, alter, and see if that makes any difference in your lead acquisition and retention?

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. If not, alter, and see if that makes any difference in your lead acquisition and retention?

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. If not, alter, and see if that makes any difference in your lead acquisition and retention?

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. If not, alter, and see if that makes any difference in your lead acquisition and retention?

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). You get real responses from real people on how they feel about your brand and why they would or wouldn’t buy from you. If not, alter, and see if that makes any difference in your lead acquisition and retention?

P2P 40