markempa

NOVEMBER 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read Target Marketing: What’s a Lead?

B2B Marketing 120

B2B Marketing Lead Generation Sales Qualified Leads Leads 120

Marketing Insider Group

DECEMBER 7, 2010

.&# He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. Buying, once a one-way interaction between an informed seller and a curious buyer, has become a conversation between equals, and the revolution in buying behavior is still ongoing.

B2B Marketing 100

B2B Marketing Planning Social Marketing Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers.

Paid Search Agency 100

Paid Search Agency B2B Marketing B2B Sales Top of Funnel 100

Marketing Insider Group

OCTOBER 7, 2010

If the quantified impact of the business problems exceeds the investment required to solve the problems, a buying decision is easy to justify. The Visual Close Some prospects have a hard time making a buying decision, regardless of the attractiveness of the potential return on investment. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel B2B Sales Work Management B2B Marketing 100

Marketing Insider Group

OCTOBER 19, 2010

This way we are engaging prospects earlier in the buying process and never stop engaging them even (or especially) after they purchase from us. For most B2B buying experiences, they expect to speak to a salesperson at some point in their journey. Our customers will tell us when they are ready to speak to a salesperson.

Top of Funnel 100

Top of Funnel Demand Marketing Funnels Digital Marketing Funnels 100

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Understand why your customers buy from you and not the competition and make sure you have the content to support that Use the halo effect to your advantage. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know them all.

Content Marketing 100

Content Marketing Top of Funnel Planning Paid Search Agency 100

Marketing Insider Group

JUNE 18, 2010

Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. All rights reserved.

Tactics 100

Tactics Paid Search Agency Leads Lead 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Chelsie Michael Brenner Dec 1 2010 Chelsie, Thanks for your comment and great point: people buy from other people not “companies&#. That is why blogs matter.

Marketing Mix 100

Marketing Mix Marketing Report Planning Paid Search Agency 100

markempa

OCTOBER 31, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking B2B 120

markempa

OCTOBER 17, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation CRM B2B Work Management 120

Marketing Insider Group

AUGUST 12, 2010

However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In some companies “nurture happens&# almost by accident. So if you: a.

Work Management 100

Work Management Planning Marketing Management Marketing Leads 100

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Generation 120

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. What are the most successful lead sources? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

markempa

OCTOBER 17, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Whats your definition of lead generation?

Lead Generation 120

Lead Generation B2B Sales Ideal Customer Profiles Generation 120

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page. All rights reserved.

Landing Pages 100

Landing Pages B2B Top of Funnel Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. We have also had success with creating specific content around each step in the buy cycle on each landing page. All rights reserved.

Landing Pages 100

Landing Pages B2B Top of Funnel Paid Search Agency 100

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Generation Work Management 120

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? All rights reserved.

Social Media 100

Social Media Marketing Mix Social Marketing Planning 100

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing PR B2B Thought Leadership 120

markempa

MARCH 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " I agree. " I agree.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

NOVEMBER 8, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Work Management 120

Work Management Marketing Management B2B Sales Lead Generation 120

markempa

JULY 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont buy what you can build. Act swiftly.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. companys focus.

Lead Generation 120

Lead Generation Lead Nurturing ROI Leads 120

markempa

MARCH 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Generation 120

Marketing Insider Group

NOVEMBER 11, 2010

To those who are still facing this dilemma, I invite you to read my previous post on gaining Executive Buy-in for Social Media and how to respond to common social media questions. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Paid Search Agency 100

Paid Search Agency B2B Marketing B2B Sales Top of Funnel 100

markempa

OCTOBER 6, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Marketing Paper 120

markempa

JUNE 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Online Lead Generation Generation Work Management 120

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

MAY 3, 2010

Yes, in B2B, the decision process is far longer, the decision-maker is typically more than one person and all of them feel much greater risk (jobs, reputation, etc) than when buying a pack of gum. I am not suggesting it is harder: trying to appeal to the emotions of a teenager to buy the latest line of fashions is hard.

Planning 100

Planning Paid Search Agency Marketing & Strategy Enterprise Management 100

Marketing Insider Group

SEPTEMBER 15, 2010

Marketing is all about getting people to know you, like you and trust you enough to buy from you. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. They are: Customers: something that is missing from many social media plans is the focus on customers.

Social Media 100

Social Media Media Top of Funnel B2B Marketing 100

markempa

MARCH 6, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing Webcast Sales Qualified Leads 120

markempa

JUNE 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B 120

markempa

JUNE 13, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Are you using trigger events?

Lead Generation 120

Lead Generation Generation Ideal Customer Profiles Leads 120

markempa

MARCH 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Generation Leads 120

markempa

JANUARY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Marketing 120

B2B Marketing Lead Generation BtoB Work Management 120

markempa

MAY 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. These people are called trusted advisors.

Lead Generation 120

Lead Generation Generation Leads Lead 120