MQLs, SQLs, SALs – Oh My! Lead Qualification Basics Every B2B Marketer Must Know
Marketing Insider Group
SEPTEMBER 21, 2020
The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. In this article, we’ll explain the lead qualification process step-by-step. Why is the lead qualification process critical to marketing success?
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