sales 
Lead Forensics
APRIL 30, 2024
It forces you to figure out and define exactly who you want to do business with. A final top tip – and an important one – is to ditch the sales and marketing jargon. After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person).
Convince & Convert
NOVEMBER 30, 2023
Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. It is also a great idea to set up your business digital card to curate your brand’s social proof. You can also regenerate its responses until you find copy ideas you are better satisfied with.
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Varicent
MARCH 26, 2020
Stop every automated message Sales sequences/cadences Email blasts Nurture programs Scheduled blogs Scheduled social posts Rewrite everything (net-new content is better) Everything is changing fast Get into the headspace for 6-weeks or 12-weeks from now Write everything as if you’re in Italy You don’t have time – do it now.
Hubspot
APRIL 5, 2021
To understand what peer-to-peer (P2P) marketing is, let's start with an example. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.
Canadian Marketing Association
APRIL 9, 2015
OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media. B2B customers are regular people too.
Sprout Social
MAY 24, 2022
Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service.
ViewPoint
JANUARY 24, 2012
He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.
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