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Are More People Getting Their News Online Than on TV? The Answer May Surprise You

Hubspot

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

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A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)

Hubspot

Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. Cable television, however, is a very elastic product. As the price of cable has increased, demand has decreased as more consumers “cut the cord.”.

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

It’s made a cheap, convenient, and commercial-free way to watch television. Mike Volpe, CMO of HubSpot, described well what works for brand image when he said, ”Don’t interrupt what your buyers want to consume— be what they want to consume.”.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Hubspot

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.

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Another Sign of Outbound Marketing's Death: Cable TV Sees First Ever Decline in Subscribers

Hubspot

For the first time in the history of cable television, the industry is seeing a decline in paid subscribers. This chart from Business Insider illustrates the decline as reported by the firm SNL Kagan. Should cable TV companies be worried about the future of their industry? Connect with HubSpot : Marketing Takeaway.

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When I spoke with business owners, I had to explain what these concepts were and how they worked. After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand.

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5 Ways 5G Will Impact Marketers

Hubspot

Despite all the 5G hype, you might still be asking yourself, "What the heck is 5G and how will it impact my business?". While wireless networks of the past could only really power mobile devices up to the size of a tablet, 5G will be strong enough and fast enough to smoothly power computers, televisions, and even smart devices.