B2B Marketing Analytics

AUGUST 24, 2019

Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

SpotMe Blog

JULY 25, 2021

A hybrid event is a blend of the traditional in-person event with the online virtual event. Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. Common Types of Hybrid Events. Marketing and sales events. Virtual Q&As.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

SEPTEMBER 12, 2023

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Any event budget you have can go right into this.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Hubspot

JANUARY 25, 2021

Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. What is the conference theme?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Rev

APRIL 8, 2020

We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. If you don’t have a way to replace event marketing… immediately skip to the next section and do a virtual event or webinar now. Do a virtual event. Data-driven decisions for all marketing.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

TrustRadius Marketing

SEPTEMBER 5, 2018

In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? Event marketing goes by many different names, including field marketing, experiential marketing, in-person marketing, and live event marketing.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Vidyard

SEPTEMBER 18, 2020

You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. Whether your event marketing is for in-person conferences or for online events like webinars , you have to drive prospective attendees’ interest, sometimes from half a world away.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100

Hubspot

MAY 1, 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. And because of that, I was able to curate this list of the top 58 tools every marketer should know about and being using in 2017. I'll make it easy for you.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Sage Marketing

OCTOBER 18, 2023

By setting well-defined goals and KPIs, early-stage startups can optimize their marketing strategies, allocate resources efficiently, and pave the way for sustainable success in the competitive business landscape. Audience Database, establish a customized audience database based on your marketing analysis and research.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Biznology

APRIL 13, 2020

It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. And because, when done right, events can be the single most powerful vehicle for generating new leads and deepening existing customer relationships. Intent data for prospecting. One on one meetings.

Trade Show 163

Trade Show Product Planning Intent Data 163

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Single Grain

JULY 6, 2023

You can elevate your business to new heights with a stellar promotional plan. In an increasingly competitive world, this tool has become indispensable for businesses big and small. A promotional plan is a strategic document that outlines your company’s marketing and advertising efforts over a specific period.

Promotion 52

Promotion Planning Examples SWOT 52

Referral Rock

OCTOBER 30, 2019

But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once. The average marketer relies on seven different digital marketing tools to keep them from going insane. Price – Freemium.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). .&#

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Vidyard

FEBRUARY 2, 2021

And while these tools help them close deals remotely, they also make the act of buying less personal. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. Use Video as a Tool in Your Virtual Selling Strategy 1.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. 3 Tools to Help with Virtual Sales Onboarding 6.1 What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Vidyard 1.3.5

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Other Sales Analytics Tools 1.4

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Top SEO Tools for Startups 3.3

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

SEPTEMBER 23, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. 3 Tools to Help with Virtual Sales Onboarding 6.1 What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Vidyard 1.3.5

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Top SEO Tools for Startups 3.3

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Vidyard

OCTOBER 8, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Virtual Conference and Webinar Statistics 3. 3 Tools to Help with Virtual Sales Onboarding 6.1 What Is Account-Based Marketing? 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Vidyard 1.3.5

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65