DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on. Why we care.
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DemandBase
MAY 28, 2020
Marketing Efficiency Is About Good Data. Are you tossing marketing dollars in the trash? You’re in good company. According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality.
Engagio
MAY 31, 2023
Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. We need to craft something unique and extraordinary, something that breaks free from the sea of average marketing. Finally, let’s look at Gong Labs.
Marketing Insider Group
MAY 26, 2020
Yet, many companies are waiting for “business” to resume as normal vs. shifting to thrive in the new environment. It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. Below is a sneak preview of some of our marketing experts’ thoughts.
DemandBase
MARCH 10, 2020
In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. Based on our experience with hundreds of B2B companies, we’ve found that the simpler the personalized experience is, the better. in the efficiency of marketing. spend due to personalization.
The Point
MAY 16, 2015
In an era when 67 percent of the buyer’s journey occurs digitally (as we heard in Nashville) it’s incumbent on marketers to engage with prospects as early and as often in that process as possible. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale.
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