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ERDM
JUNE 5, 2018
This statement reflects powerful findings from BtoB and BtoC research conducted by our firm, ERDM , which indicate all-time highs in frustration with poor CX and personalization. Old BtoB and BtoC thinking must evolve to focus on engaging with people —not segments or cohorts. BtoB and BtoC are artificial labels that get in our way.
Adobe Experience Cloud Blog
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. Incentives can work really well. But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.
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Buzz Marketing for Technology
MAY 4, 2010
I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Email this to a friend? Why is Google Scared and What it means for B2B Marketing!
Buzz Marketing for Technology
JANUARY 6, 2011
Rich Krueger for carrying a great majority of the work load on rewrite of this book – I wish I was as good a writer as Rich is! Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Will Facebook replace your B2B Marketing email system? I want to roll the clock back a few weeks.
Buzz Marketing for Technology
MAY 6, 2010
with a Facebook ad just for her and it worked. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. Tim Kassouf the Director of Marketing at G.1440
Marketing Insider Group
JANUARY 24, 2013
BtoBmagazine – BtoB Online – The resource for # marketing strategists. We make ideas work. Provide expertise in buyer research, buyer personas, and marketing/sales effectiveness to achieve revenue growth. . @ ExploreB2B – Explore B2B – A publishing platform for professionals. Atlanta, GA – [link].
Industrial Marketing Today
OCTOBER 2, 2010
Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. They are: WHO : Who are the intended recipients of your emails?
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