REVENUE: The Golden Opportunity with Big Data and Content Marketing
ViewPoint
FEBRUARY 4, 2014
Say you have a promotion based on a statistical test of two types of content. Create the other with just static content. This is Big Data in spades … “big” in the sense that now you know what types of content to deliver to which segment of prospects. Don’t worry about buzz words, like “Big Data.” Test it, and prove it!
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