Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Brand Identity 100

Brand Identity Branding Advertising Agencies Lead Ranking 100

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

Ad Building 343

Ad Building Content Marketing Brand Identity Branding 343

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general). Right now, not really!

Brand Identity 218

Brand Identity Branding Content Storytelling 218

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. B2B Marketers are Misaligned With Influencer Preferences.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 110

Ethics Trust Marketing Paid Search Agency Lead Ranking 110

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Gain Recognition.

Personalization 300

Personalization Brand Identity Branding Custom Publishing 300

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like? What is business casual?” “How

Trust Marketing 112

Trust Marketing Loyalty Ad Building Planning 112

Marketing Insider Group

MAY 20, 2020

What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. These meaningful brands outperform others by over 200 percent! positive way.

Brand Identity 303

Brand Identity Branding Purchase Intent Fulfillment 303

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. That there are real humans with ethics and genuine feelings behind the brand? Answering questions is another vital way to build trust.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 141

B2B Marketing Top of Funnel Content Marketing Brand Identity 141

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. We have the opportunity—and responsibility—to become trusted voices in this environment.

Media 94

Media Brand Identity Branding Storytelling 94

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Rules 153

Rules Planning Brand Identity Branding 153

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., At Content Marketing World in Washington D.C., Here is an overview of his presentation.

B2B Thought Leadership 135

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 135

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) CEOs regarding the performance of their marketing function and their CMO.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. What is a reputation management service?

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. Image via Neuroscience Marketing. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. So, they don’t buy it. Not so much.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Brand Identity 61

Brand Identity Branding Advertising Agencies Lead Ranking 61

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Contently

JANUARY 13, 2023

billion—that’s how big the global influencer marketing industry was in 2022. For some, social media and influencers may replace search as a primary source for product research. For some, social media and influencers may replace search as a primary source for product research. It’s crucial to understand who they are.

Brand Identity 200

Brand Identity Branding Best Practices Thought Leadership 200

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare). But it’s simply not true.

Brand Identity 121

Brand Identity Branding Work Management Marketing Management 121

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. When your messaging is split across several marketing channels, it can get out of sync.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. Source: Seismic, Hinge Research Institute. Source: Hinge Research Institute. The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. That’s where a brand ambassador strategy can make a big difference. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors?

Work Management 99

Work Management Brand Identity Branding Peer-to-peer 99

Webbiquity

AUGUST 6, 2020

Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. How do influencers create value for brands?

Research 245

Research B2B Marketing B2B Budget Programs 245

Content Standard

APRIL 19, 2024

Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. Struggling to cut through the noise and reach your ideal audience?

Enterprise Management 92

Enterprise Management Design Work Management Brand Identity 92

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. Is Thought Leadership Right for Your Brand? So, how do you do it right?

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354

Unbounce

MARCH 17, 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. Brand authenticity and brand trust have a major relationship going on.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 77

CMO Brand Identity Branding Storytelling 77

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? Benefits of Personal Branding .

Personalization 107

Personalization Brand Identity Branding Peer-to-peer 107

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Top Rank Marketing

NOVEMBER 3, 2023

What Makes B2B Tech Buyers Distrust Brands? Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1 Social Media Today U.S.

Trust Marketing 132

Trust Marketing B2B Marketing Linkedin Advertising Agencies 132