Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

FEBRUARY 28, 2011

. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). B2B Marketing POSTs by Laura Ramos. Buzz Marketing for Technology. Other B2B-oriented groups on LinkedIn include: B2B Online Marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 5) Contagious Magazine.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Convince & Convert

MAY 13, 2010

Every company is its own TV station, magazine, and newspaper. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? Photography magazines. A well deserved honor.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. You’re in hunting mode, looking for tracks and setting lures. With social media, the audience is in multiple modes – participating in many threads.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 11, 2010

And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

FEBRUARY 23, 2010

link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? [link] /cc [link] Social Media Filter RT @just_kate Is Your Social Strategy Proactive or Reactive? link] /cc [link] Lori Taylor Found out if your social strategy is proactive or reactive. Are you doing everything right?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 3, 2010

.&# ) More from Convince and Convert Why Twitter Needs Its Bottom Spanked A Social Media Gun to the Head The Chicken and the Egg Social Media Conundrum Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) What I Learn From My Daughter (Danny Brown) Tagged as: (..)

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going I basically get this mashed up question from companies wanting to do social media. going so our COMMUNITY INFLUENCERS ?can can EVANGELIZE the PRODUCT SEEDING?and and create some SOCIAL MEDIA about it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army?

PR 161

PR Social Media Paid Content Media 161

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Writing on the Web

SEPTEMBER 13, 2010

“Neuro-marketing” concepts are at the intersection of psychology and reader experience. If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Blog this on Blogger.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. And it sounds kind of cool to use for newspapers and magazines.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. Is The White Paper Dead for B2B Marketing? BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. Inbound Marketing (54).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts. The Questions. Why do you think this is?

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Convince & Convert

MARCH 9, 2010

link] Full [link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] [link] Inspired Magazine Are You Taking Social Media Shortcuts? link] Kelly Workman-Flood Jay Baer Blog: Are You Taking Social Media Shortcuts? link] Full [link] [link] Kelly Workman-Flood Jay Baer Blog: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

FEBRUARY 21, 2017

It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Marketing Insider Group (Curation).

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JUNE 8, 2010

Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# Immediately, a message popped up on my iPhone saying “since you’re so close, why not visit Tinderbox Kitchen ?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

AUGUST 25, 2010

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. We’re willing accomplices in our own marketing funnel. What’s Next (Potentially)?

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

SnapApp

DECEMBER 22, 2016

With their international writing team, you are sure to find content marketing advice, like how to create awesome visual designs or how to build your audience that suits your needs to a T. Recommended reading: The Secret to Content Marketing ROI. #3. Magazine and have also received the ASJA Award for investigative reporting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

SEPTEMBER 8, 2010

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

Managing Your Reputation Online: 5 Essential Tools by CIO Magazine. Kristin Burnham reviews five excellent tools for monitoring your online reputation, including Addict-o-matic , SocialMention , and the impressively comprehensive Yasni. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To. Powered by Blogger.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But he didn’t.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

link] @yigg [link] B2B Online Marketing RT @jaybaer: Is Twitter for Business Even Worth the Trouble? An online marketing pro since 1994? link] [link] B2B Online Marketing Great post and especially enjoyed all the comments.RT @jaybaer: Is Twitter for Business Even Worth the Trouble? link] [link] Dina C.

Twitter 147

Twitter CRM Business Paid Search Agency 147