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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

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Influencer outreach is more PR than marketing or advertising

Biznology

I guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Payola, baby! Go git ’em, Tiger! Like this post?

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. Pre-launch marketing activities are like movie teasers.

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7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.

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Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM sponsors the event. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search.

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Is Influencer Marketing Ethical?

Content Standard

As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets. They even got second-man-on-the-moon Buzz Aldrin to announce the sneaker on Snapchat.

Ethics 40