Content Standard

SEPTEMBER 4, 2015

As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets. They even got second-man-on-the-moon Buzz Aldrin to announce the sneaker on Snapchat.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

Hubspot

OCTOBER 9, 2012

For us, it has made sense to hire a community management team, but it may make sense for other companies to retain these skills -- it’s all about finding people with the right skills and enabling them to develop a community for you in the long-term. 2) Listens to the Buzz. Where does the community manager role fit?

Social Media 28

Social Media Communities Work Management Media 28

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. How do you define success in terms of outcomes? The reality is, there’s never been a level playing field.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. My wife will attest to the fact that from the time I was 21 until I was 34, I attended a minimum of 3 networking events per week.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. I mirror your sentiments.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. At one particular event, after several unsuccessful attempts at getting anyone to meet with me, I stopped at the bar for a drink.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

APRIL 30, 2018

A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals. Consider sponsoring a webinar or meet-up, hosting a community event, promoting something local you love, and building relationships with prominent people and influencers.

SEO 101

SEO De-duplication Work Management Aggregators 101

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Adobe Experience Cloud Blog

OCTOBER 22, 2012

He also talks regularly on digital marketing at events such as SMX, Brightonseo, Thinkvis and more. He’s delivered presentations across UK & Europe at events like A4U, SMX London and SASCON. She’s spoken at various industry events, both in the UK and abroad including MozCon, SearchLove, Be Wizard and Think Visibility.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. The always insightful Pam Dyer embeds and summarizes a video from John Hayden demonstrating how to create saved searches (for your brand, competitors, industry terms, etc.) Post on Google Buzz. Twitter Facts, Figures & Stats. Tweet This!

Twitter 100

Twitter Stats Tools Tips 100

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. So we talked about the future of SEO. To going to Ahrefs, and moving from the Ukraine to Singapore.

SEO 40

SEO Paid Content Budget Programs Tools 40

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Understanding how to become a bit more nimble and flexible will be a big benefit to the professional in the long term. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. Tweet This!

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. In either event, your job in this circumstance is to create conversation. In some cases these are members of the media.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Content Marketing Institute

APRIL 19, 2018

Angela Reina, digital marketer, Bloggers Buzz. Jason Scott, digital marketing freelancer and blogger. I partnered with a local magazine and attend all its community events. I did a Facebook Live video with the owner during the event on the magazine’s Facebook page and had a small audience. Become a thief.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Webbiquity

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. Create an impression versus multiple impressions”), and events—in other words, most of the key elements of WPO. Many SEO companies do the same with their outreach to bloggers. email marketing.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Hubspot

MAY 26, 2021

The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it'll be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Become A Blogger. Smart Blogger. Blog Herald. Blog Tyrant.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

seo.co

DECEMBER 8, 2020

Now, search Google for those terms. Cleaning up these on-site errors won’t immediately send you to a higher position in search engines, but it will make it easier for you to do so once you implement a long-term strategy of recurring content, off-site links, and social media activity; which we’ll now start to explore.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Freelance Content Creator / Blogger / Copywriter. Event Engagement.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media is a significant time investment – in all aspects of the term significant.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160